77. Psychology of Inspiring Action: The Role of Audience and Influence

Purpose & Profit Club

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Let's explore what inspires action. We emphasize the importance of the audience and the impact of influence -- with the rise of Stanley's $40 insulated cup to a $2,000 eBay sensation.
The key to this transformation was shifting the target audience, but influence played a pivotal role.
But audience alone isn't the whole story. The colossal revenue spike was driven by the potent force of influence. Two influencers played a pivotal role in changing the game for Stanley, demonstrating the tremendous impact of an endorsement from a trusted source, whether it's a blogger, a wellness leader, a coach, a mentor, or even a celebrity. These endorsements can translate into millions.

So, while spending thousands on a cup might seem bananas, the underlying strategy is accessible to you. It's about embracing the power of digital ambassadors and influencers, who could become your most influential digital Social Street Team™. The key lies in taking that crucial first step towards harnessing the power of influence for your mission.

Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect

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Chapters

1. 77. Psychology of Inspiring Action: The Role of Audience and Influence (00:00:00)

2. Consumer Phenomenons (00:00:02)

3. The Power of Influence (00:06:32)

4. Introducing the Purpose and Profit Club (00:16:07)