78. [Client Success Story] How Wendy Faust Doubled Her Fundraising Goal

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Meet Wendy Faust, the driving force behind the Live Like Lou Foundation and a remarkable client who's shown up with bold and courageous action. Wendy shares not only how she met but doubled her fundraising goal without breaking a sweat!

Wendy boosted donor loyalty and fundraising success by using email marketing to increase her revenue, loyalty, and storytelling.
She lets us in on the secrets of leveraging email marketing, segmenting messages, and the surprising strength found in increased online engagement -- and the data to back it up.
Plus she shares how increasing her email frequency resulted in increasing her email open rate, understanding supporter motivation, and more.
Wendy's invitation to connect extends beyond the microphone, as she encourages us to embrace our journeys and the collective mantra: "We get to do this."
About Wendy Faust

Wendy has more than 20 years of professional experience in nonprofit leadership including corporate communications, fundraising, leadership development, marketing, and administration. Before joining the Live Like Lou Foundation as the organization's Executive Director, Wendy served in executive leadership for organizations including Marian University, Alpha Gamma Delta, and several private high schools in Southern California.
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Chapters

1. 78. [Client Success Story] How Wendy Faust Doubled Her Fundraising Goal (00:00:00)

2. Nonprofit Leadership and ALS Fundraising (00:00:55)

3. Effective Strategies for Email Marketing Success (00:07:26)

4. Email Frequency & Online Presence Impact (00:13:51)

5. Evolution of Storytelling in Fundraising (00:27:04)

6. Email Strategies in Nonprofit Fundraising Impact (00:34:58)

7. ALS Fundraiser and Live Like Lou (00:44:38)