How to Grow a Private Practice in a Small Community with Adina Pearson

Pursuing Private Practice

Adina Pearson, RD and owner of Adina Pearson Nutrition joins Jennifer for a discussion and supervision session about her path of starting a private practice in a small community with a limited number of potential referrals.

With a focus on eating disorders and food struggles, Adina’s goal is achieving a sustainable client load with work-life balance as a busy mother of two.

Together Jennifer and Adina explore Adina’s current marketing activities to physicians and the challenge of getting referrals and respect. They consider different ways of how Adina can approach doctors to help them make their job easier by highlighting the benefit of referring clients to a dietitian, and Jennifer’s recommendations of communication and marketing strategies to increase referrals.

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