The Power BI Fundamentals Behind Expert Development *and* AI Simplicity, w/ Microsoft's Rui Romano

Raw Data with Rob Collie

Everyone keeps asking whether AI kills Power BI or makes it stronger. Rui Romano flips that entire question on its head. As the Microsoft PM behind PBIP, TMDL, and all the file format work that rebuilt Power BI's foundation, he explains how the platform accidentally became one of the most AI-ready systems in analytics - and it wasn't by accident, not really. His team was solving problems for real developers who were tired of unsupported workarounds and offshore relay races. They weren't training agents. But the work they did means AI now feels native instead of duct-taped on.

What we learned was that the semantic model is still the highest ground in this whole space. While other tools let AI stumble through raw tables and pray the math holds up, a proper model gives AI the one thing it absolutely cannot fake: context. Relationships. Business logic that works at every level of granularity without falling apart. Rui breaks down why that matters now more than ever, why all the hardening work his team did keeps your models from exploding when an agent gets ambitious, and why the future of BI isn't about cranking out another hundred pixel-perfect dashboards. It's about fast iteration, lower friction, and answers you can trust at scale. Dashboards still matter - but only the ones people use.

This conversation goes deep on architecture, not hype. Rui talks about what's changing right now, what still needs work, and why natural language will eventually beat drag-and-drop for a lot of what we do today. If you've been wondering whether to invest in real semantic modeling or just let AI figure it out from scratch every single time, this episode makes the case for why foundations always win. Always.

Listen in and get ahead of the shift. And if the episode lands for you, leave us a review to help other folks find the show.