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Real Estate Investing Hot Seat | If you want bigger pockets listen to this podcast that rivals Dave Ramsey, Jim Cramer from Mad Money, Donald Trump, Than Merrill and Robert Kiyosaki from Rich Dad Poor Dad.
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Episode 8: Building an Effective Marketing Strategy, with Mel Silicki
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Mel Silicki has been involved in DC Real Estate for the past 20 years. He started out as a Loan Officer and moved on to being a Realtor with a focus on finding and supplying tear downs to local small builders. Through this avenue, Mel started his own construction company, building and selling 3-5 spec. homes a year from 1997 to 2008. The financial crisis hit him fairly hard and his partnership in construction ended. He was fortunate enough to have built great relationships during his sales period and was brought on to help start a remodeling division for a high-end custom home builder. They have built the business to $10,000,000 per year in volume.
What you’ll learn about this episode:- Driving for dollars as a marketing technique and when it is appropriate to use
- Techniques for contacting homeowners
- Rule of marketing: effectiveness is dependent on consistency
- Criteria for choosing homes to invest in
- Two important marketing methods to use with a marketing budget
- Evidence of the effectiveness of advertising on your car
- Factors in finding the right neighborhoods to target
- Why to mail contacts 4-6 times, approximately once every 30 days
- Rule of marketing: don’t spend a dollar on marketing until you have a good follow-up system
- Integrating online marketing tools
- Tips on building a business when you’re working over 60 hours a week at a day job
- Build direct marketing homeowner lead lists with: www.melissadata.com/lookups, www.listsource.com and www.zabasearch.com/whitepages
- InvestorCarrot, real estate investor website solution: oncarrot.com
- Freedomsoft, real estate investing software: https://freedomsoft2.isrefer.com/go/learn/bcc/
- The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller & Jay Papasan
- Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss & Tahl Raz
53 episodes
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