5 Brand Strategy Activation Pitfalls (and How to Avoid Them)

Real Food Brands Marketing Podcast

Now that we’ve reviewed how to create a brand strategy in the past 3 episodes, hopefully you are excited to put those ideas into action! As you work to bring your brand strategy to life and move into the brand strategy activation phase, however, there are a few common mistakes you can avoid by learning from other emerging food brands.

This week for the Real Food Brands Marketing Podcast, host and Food & Beverage Brand Strategist Katie Mleziva explains the five most common brand strategy pitfalls she sees in her work with her clients, and how you can avoid them for yourself. There’s also some exciting news—the NEW Real Food Brands WorkshopTM is now live! Visit the Workshop to find the first on-demand workshop called Brand Strategy Fundamentals. Through the workshop you’ll get the step-by-step process to build a brand that stands out.

Note: Katie shares these examples with the utmost respect and love for the brands she works with. She adores her clients and, as business owners, we all do our best as we move quickly every day. The point of sharing pitfalls is to help highlight the benefit of a plan that aligns to your brand strategy and accelerate your progress based on how other brands had to learn the hard way...we’re in this together!

In This Episode:

• Why you should go back and review the Brand Strategy mini-series if you haven’t already.
• What to do with your brand strategy work once you complete it (hint: it’s not just going to sit on a shelf!)
• Why many brands struggle to define their ideal consumer, and how to get started
• How to put yourself in the shoes of your audience (buyer, investor, etc)
• Why it’s so important to share your brand strategy with your suppliers, team members, marketers—everyone who works on your food brand.
• Where many brands go wrong with their marketing plans.
• How to activate your brand strategy work.

Resources:

• Ep #64: [Brand Strategy Series] Setting Your Food Business Apart Step 1: The Competitive Snapshot
• Ep #65: [Brand Strategy Series] Setting Your Food Business Apart Step 2: Identifying Your Ideal Consumer
• Ep #66: [Brand Strategy Series] Setting Your Food Business Apart Step 3: Company Strategy
• Ep #49: 4 Common Brand Strategy Mistakes (and How to Fix Them)
• Real Food Brands Marketing Roundtable Facebook Group
• Real Food Brands website
• The Real Food Brands WorkshopTM – NEW!