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31. Leigh Caldwell, Founder of the Irrational Agency

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Manage episode 387599885 series 3252680
Content provided by Stu King. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stu King or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

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A cognitive economist, Leigh has gone on a journey through psychology, experimental economics and is now on a mission to bridge the gap between what people SAY they do, and what they REALLY do…

This is a fascinating chat and will have takeaways that will spark thinking in all fields of work or study. A few of the things that we cover include.

  • The power of stories in gathering rich insight
  • Why it’s essential to have rigour behind storytelling research methodologies
  • Why the story you tell and meaning you create impacts product value`
  • The importance of bringing creativity into research and insight
  • System three thinking and helping people to “time travel”

Listen on whatever platform you choose:
👉 SPOTIFY: https://lnkd.in/dEZjzdg
👉 GOOGLE: https://lnkd.in/e-E27yXc
👉 APPLE: https://lnkd.in/dTGB2Ge
👉 BUZZSPROUT: https://lnkd.in/eagdzh6a

As ever the podcast is run in partnership with the Behavioural Science and Public Health Network (BSPHN). ​
You can contact Leigh at @LeighBlue on Twitter or through the Irrational Agency website: https://irrationalagency.com/

  continue reading

43 episodes

Artwork
iconShare
 
Manage episode 387599885 series 3252680
Content provided by Stu King. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stu King or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Send us a Text Message.

A cognitive economist, Leigh has gone on a journey through psychology, experimental economics and is now on a mission to bridge the gap between what people SAY they do, and what they REALLY do…

This is a fascinating chat and will have takeaways that will spark thinking in all fields of work or study. A few of the things that we cover include.

  • The power of stories in gathering rich insight
  • Why it’s essential to have rigour behind storytelling research methodologies
  • Why the story you tell and meaning you create impacts product value`
  • The importance of bringing creativity into research and insight
  • System three thinking and helping people to “time travel”

Listen on whatever platform you choose:
👉 SPOTIFY: https://lnkd.in/dEZjzdg
👉 GOOGLE: https://lnkd.in/e-E27yXc
👉 APPLE: https://lnkd.in/dTGB2Ge
👉 BUZZSPROUT: https://lnkd.in/eagdzh6a

As ever the podcast is run in partnership with the Behavioural Science and Public Health Network (BSPHN). ​
You can contact Leigh at @LeighBlue on Twitter or through the Irrational Agency website: https://irrationalagency.com/

  continue reading

43 episodes

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