Raquel Bouris - Who is Elijah - From Coachella to Perfume Empire!

Rebeccamendations - Business, Love & Science.

Such a joy to interview Raquel Bouris, 28 year old wife, mother & founder of Who Is Elijah.

Raquel founded the luxury Sydney based fragrance house conceptualised the idea to create a fragrance company following a trip to Coachella, which has now turned into a multimillion dollar perfume empire.

Forget his or hers. Enter his and hers. Who is Elijah is unisex because they love modern femininity and modern masculinity. Each fragrance consists of complex blends, a masterful amalgamation of magnetic notes that are sexy, powerful, alluring, undeniably fun and smell amazing on anyone.

Hand bottled and packaged, each fragrance is a small batch made in Australia with all testing done on human bodies, never animals.

In this episode we discuss:
- From corporate to founder with zero plan
- Understanding roles, responsibilities and when to hire a CEO
- Boot strapping and being okay with imperfections
- Growth Phase and hiring teams.
- The balance between burnout and working smarter as founders
- Small and mighty, why having a large team does not define success.
- The infinite mindset of growth and development, how to grow and up-skill your team for higher retention.
- Holding gratitude for your early mistakes.
- Build your network and dont be scared to ask for help. It is the togetherness that builds the business.
- Rethink your way to success.

This is the absolutely perfect episode for anyone sitting on an idea or dream business who is ready to sore but needs that extra sparkle of experience shares to make shit happen. Raquel is an authentic voice and holds no ego is sharing what she isn't an expert in, a very raw and honest conversation about growing a business and learning on the go!