))
48: Generosity and Guilt
Manage episode 415254107 series 3479351
Content provided by Serving Nonprofits by Chany Reon Ockert Consulting, LLC, CFRE, Serving Nonprofits by Chany Reon Ockert Consulting, LLC, and CFRE. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Serving Nonprofits by Chany Reon Ockert Consulting, LLC, CFRE, Serving Nonprofits by Chany Reon Ockert Consulting, LLC, and CFRE or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
"...Guilt appeals in the field of persuasion are quite common. However, the effectiveness of these messages is sometimes ambivalent. It is widely acknowledged that guilt leads people to engage into prosocial behaviors, but the effects of guilt can also be counter-productive...."
This week, I am reading a quote from Chinese philosopher Lao Tzu and A Theory of Guilt Appeals: A Review Showing the Importance of Investigating Cognitive Processes as Mediators between Emotion and Behavior, by Graton and Mailliez, published in 2019.
Reflection question:
- With what are you watering the messages to donors?
To read: A Theory of Guilt Appeals: A Review Showing the Importance of Investigating Cognitive Processes as Mediators between Emotion and Behavior
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution.
To explore fundraising coaching deeper and to schedule an exploratory session, visit ServingNonprofits.com.
Music credit: Woeisuhmebop
57 episodes
Share
