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Content provided by John Koetsier, Peggy Anne Salz, John Koetsier, and Peggy Anne Salz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Koetsier, Peggy Anne Salz, John Koetsier, and Peggy Anne Salz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Retention is the new acquisition (and ... hello world!)
Manage episode 336154802 series 3239920
Content provided by John Koetsier, Peggy Anne Salz, John Koetsier, and Peggy Anne Salz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Koetsier, Peggy Anne Salz, John Koetsier, and Peggy Anne Salz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The marketing world has gorged on acquisition over the past decade. Cheap VC money and an explosion of marketing technology for measurement and analytics have led brands to over-index on pulling in new users and new customers, and under-index on delighting those customers so that they'll stick around.
After all, retention is the path to profit.
This is the very first episode of Retention Masterclass, a podcast focused on keeping the customers you attract. We'll interview and highlight global experts from leading brands on exactly how you can achieve this too.
26 episodes
Share
Manage episode 336154802 series 3239920
Content provided by John Koetsier, Peggy Anne Salz, John Koetsier, and Peggy Anne Salz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Koetsier, Peggy Anne Salz, John Koetsier, and Peggy Anne Salz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The marketing world has gorged on acquisition over the past decade. Cheap VC money and an explosion of marketing technology for measurement and analytics have led brands to over-index on pulling in new users and new customers, and under-index on delighting those customers so that they'll stick around.
After all, retention is the path to profit.
This is the very first episode of Retention Masterclass, a podcast focused on keeping the customers you attract. We'll interview and highlight global experts from leading brands on exactly how you can achieve this too.
26 episodes
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Similar to Retention Masterclass
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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…
continue reading
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1
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