Marketing a Brand New AI Platform With Chris Pereira of Signal AI

Revenue Engine Podcast

Chris Pereira is the Head of Global Marketing for Signal AI. He has significant experience in B2B global growth and acquisition, having worked for Reptrak, Icreon, and Youredi in leading global marketing positions. His internships and education through Southern New Hampshire University propelled him into the marketing space at a young age.

In this episode…

AI is a burgeoning field with promising applications and potential pitfalls. Algorithms have been established in marketing and business decisions but newer uses are being explored. While the novelty of AI can be intriguing, it also can inspire doubt in some customers. Marketing needs to be tailored to the new software being developed. Signal AI is a fresh company in the industry, and now you can learn how they have developed their marketing to meet their needs. In this episode of the Revenue Engine Podcast, Alex Gluz talks to Chris Pereira, the Head of Global Marketing at Signal AI, about how they market their platform. They talk about Chris’ global experience and how it applies to his marketing perspective. They touch on the greatest challenges in marketing, competing with established brands in their sector, and how they used their initial funding to great success.