Marketing Companies From Startups to IPO With Rich Liu of Everlaw

Revenue Engine Podcast

Rich Liu is a biomedical engineer turned executive and investor with experience scaling multi-billion dollar unicorns. He is the CBO for Everlaw, an AI and e-discovery platform valued at more than $2 billion. He has been recognized as a Top 100 Global Sales Leader, shaping enterprise motions for companies across industries including SaaS, fintech, software, IT, media, internet, and financial services.

In this episode…

Marketing is a constant for businesses of different sizes, but the methodology changes as they scale. Strategies need to be tailored to existing needs and resources. However, a lot can be learned from implementing techniques from companies at different stages.

Some experts have had the opportunity to see companies through that evolution. During each step, they can gain new insights on how to keep pushing the company to new heights. This means they have a wealth of knowledge to share with those marketing their own company.

In this episode of the Revenue Engine Podcast, Alex Gluz interviews Rich Liu, the Chief Business Officer at Everlaw, to discuss marketing at different stages of growth. The two break down the current marketing landscape with AI, lessons learned from switching to digital marketing, and how to use funding at an early stage.