The Power of Customer-Centric Marketing With Bill Talbot of OpsRamp

Revenue Engine Podcast

Bill Talbot is a marketing and business development expert with experience in strategic, product, and growth marketing. He is the Chief Marketing Officer of OpsRamp, an operations management platform that empowers enterprise IT and DevOps teams and prevents outages.

In the past, Bill has worked as the VP of Marketing for Splunk, BMC Software, and CA Technologies. He has successfully grown top-line revenue and built pipelines for companies ranging from startups to multi-billion dollar businesses.

In this episode…

While all marketing is inherently customer-focused, the reality rarely matches that ideal. Instead, marketing often becomes a numbers game, detached from the very people they are meant to attract. With the right approach, this style of marketing can pay dividends down the line that a basic funnel cannot replicate. It is a powerful outlook, and now you can learn how to implement it successfully.

In this episode of the Revenue Engine Podcast, Alex Gluz is once again joined by Bill Talbot, the Chief Marketing Officer at OpsRamp, to discuss marketing and why it is important to remember the customer. They discuss OpsRamp’s marketing efforts, what Bill has learned during his career, how to survive tough economic downturns, and much more.