The Do's & Don'ts of Podcast Advertisement

Rogue Creators

Shownotes

(1:30) What are you obsessed with?

(4:56) The growth of podcast advertising

(8:13) When should I get advertisements?

(10:49) What should an advertisement look like?

(15:32) What does success look like?

(19:49) Rapid fire

Links

Bryan Fittin

Loren Lewis

Quotes

“Another great way [to start getting advertisements] is to also allow some businesses, maybe some local favorites that you have and maybe gift them [a free advertisement space]...so that you actually also have a little bit of traction of how well your advertising spot would work. That way, when you’re actually looking for actual paying advertisers, you actually have some data to back it up.” (9:45)

“A lot of your dedicated, hardcore fans, if they listened to the very end of your episode and you do an ad spot at the end, those are the higher converting ad spots because those are the people who have listened to the entire episode. They’re the ones that are more likely to take action because now the episode’s over.” (12:42)

“A media kit just has information about your show, how it would be beneficial to any sponsor, and a little bit of the stats about what they can expect from your audience. And so, you can put that together, and it might have your prices as well, or contact information on how to do that...It gives you credibility, it makes you look professional, and it’s just a fantastic resource for you as a podcaster to also think about who really is your audience, and who would be a really good match.” (17:27)