In the Know - March Edition

Rogue Creators

Shownotes

(1:51) What are you obsessed with?

(6:03) How should marketing teams address current events?

(11:42) Instagram Live Rooms

(15:02) Pinterest Premiere

(19:10) Utilizing online groups

(26:19) Rapid Fire

Links

Bryan Fittin

Loren Lewis

Rogue Creators Facebook Page

Leading Your Facebook Group with Nik Goodner

How To Build a Killer Facebook Group with Lyndi Fultz

Quotes

“It’s the power of my position and how I do that as a human being, not necessarily my gender. Now, there’s the reality that I live in a world that is male dominated, and that there’s going to be challenges to overcome as a female, but I don’t need a freaking course on that. It’s reality in my life all the time.” (7:16)

“When I look at Women’s History Month, it’s a challenge for me from a marketing standpoint that this is the one time of year that we recognize women. And that’s a huge missed step if that’s the only time that your company recognizes women, because it shouldn’t be recognizing my gender. It should be recognizing me at my position.” (9:18)

“I understand [Instagram is] trying to kind of create this environment, right? Where it's mainly focused on the user, but they keep trying to push the other products away from that experience.” (14:38)

“I think [Pinterest] is definitely not for every brand. There’s no reason for you to utilize it for these particular brands, but if you are in like the eCommerce space, it’s essential. If you’ve got a particular product, they’ve really worked on [making it possible] for you to buy directly [from] Pinterest, which is really cool.” (15:55)

“So with our online Facebook group, it’s actually been a lot of fun to really engage with people that I really haven’t seen in a long time...and just all the things that people are working on too, which is really cool. That’s the point of it, but it’s not just necessarily about Facebook groups, even though Facebook is taking steps to make Facebook groups and the content more public.” (19:51)