2023 MarTech Predictions with WillowTree’s Billie Loewen & Billy Fischer

Room For Growth

Sure, January has nearly come and gone (thank goodness…), but there’s still plenty of time left in the year to incorporate these emerging MarTech trends into your growth marketing strategy. On the heels of CES 2023, growth marketing experts Billy Fischer and Billie Loewen share the digital products that drove the most buzz at the most influential tech event in the world and dive deeper into their predictions and recommendations for the year ahead.

From facilitating more co-branded partnership experiences to restructuring and revitalizing your brand’s loyalty program to anticipating big-name mergers and acquisitions, there are a lot of exciting developments in store for the rest of 2023.

Hot topics discussed:

• Why brands will need to demonstrate ROI of COVID-driven digital investments, and sooner rather than later
• How recent conversations around social media regulation might inspire changes in influencer marketing tactics
• The increasing impact of emotionally- and ethically-driven brand loyalty
• Billy’s favorite digital products and experiences from CES 2023, where WillowTree unveiled its new Voice Innovation Team

Keep the growth going:

• Read the episode transcription
• Follow Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedIn
• Follow Billy Fischer, WillowTree Partner & VP of Business Development on LinkedIn
• Follow WillowTree on LinkedIn