3 Steps to Attracting 2 New Clients in the Next 30 Days

Root Your Radiance

In last week's episode, you learned how to create a high-ticket transformational program that only you can offer. Next up? Attracting the right people – the ones who will become awesome, motivated, excited clients. And it's actually not that difficult one you know the formula!
In this episode, I'll show you how to meld strategy and energetics to attract the right people to your business, and provide you with the structure and actionable steps to that will land you two clients in the next 30 days.
Learn more about Prosperous Practice and my upcoming mastermind offering at rootyourradiance.com.
Continue the conversation by sending me a DM on Instagram. I'm @thelaurabautista.
Let's go!
FULL TRANSCRIPT: 3 Steps to Attracting 2 New Clients in the Next 30 Days
Laura Bautista 0:00

So today I'm going to share with you my three step process to attracting two new clients in the next 30 days. And when I say this, I mean 2 really awesome, motivated, excited clients in the next 30 days.

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Welcome to the Prosperous Practice Podcast. I'm your host, Laura Bautista. And I am so honored, excited and happy to have you here with me. Let's get into it.

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I'm so curious to know how your program is coming along since last episode. If you listened last time, we talked about the three steps to packaging your services, like a top tier professional, right? You want to come off like a top tier professional. This is what creates a bridge for someone to buy your program. And so I'm super curious because when you have that program, when you start really getting clear on what your offer is, your transformational offer, your you know, three or six month process, when you get really connected to that it brings this energy to it this aliveness to it that that creates an energy of attraction. Right? So we talk about attracting clients. You don't just sit there - I love this quote from Jim Carrey. I think it was like right before he did the mask or something like he was a broke ass actor. And then he did some you know, he got into manifestation. He did some manifestation exercises, he wrote himself a check. I think for like a million dollars, like a year from now on these practices are fun. But also he said, You go into the work, right? He's like, you don't just set an intention to make a million dollars and then go eat a sandwich, right? You you get in there, right? You set the intention, you have the energetics and it's catalytic, it creates this like ripple effect of energetic action in the field.

And then your program comes to life, your program becomes a reality. And so does people wanting it and paying for it, it was the craziest thing when people started paying me 1000s of dollars for my services. And then it was even crazier, when I started to be like, damn, this shit is really fucking valuable. And I need to raise my prices, or I need to work less hours or structure this a little bit in a way that feels better for me, so that I can be more of a cup that's pouring over. And then it was lots of evolutions since then into what it is now. But the three step process is the same. And so just like last podcast, I'm gonna invite you to take some notes. If you are a mental note taker, that is wonderful as well, if you're listening to this while you're driving, but this is going to be juicy. And I'm excited to share. And it's going to be a lot of information because I really want you to get that attracting to new clients in the next 30 days is actually not that difficult. It's difficult if you're lacking the strategy and the energetics. And so you might be like, yeah, Laura, well, I'm lacking both of those. And so yeah, that's why I'm here. I'm here to support you, and providing you what you need to have not only the belief in yourself, and the normalization of all of this that you want to do for your life, and for others. But I also want to provide you with structure and actionable steps to move in that direction.

You know, I learned a lot about the biology of trauma from Dr. Aimie [Apigian]. And one of the best things I've learned from her is that when it comes to stress when it comes to feeling stressed out, and since that sympathetic charge, right that that trigger that startle that like anxiety, the best thing that you can do is take an action that is directly related to the thing that you're stressed out about, which is not always the thing that you want to do. So like, if you're here and you're a practitioner, and you're listening, you're probably like, yeah, I totally get that when I get stressed out that I need to like move that energy. But you also might be someone who just goes and like cleans the whole house. Scrubs, everything goes outside for a walk, all of these things can be helpful. But it's not going to address the underlying stress, the underlying low grade, or sometimes high grade pressure and feeling of discomfort and unhappiness as much as really just being like, Alright, let me let me just see how I can do this. And it's so much easier when you have the steps and the guidelines and someone who's already done this.

This process is actually a reflection of the three pillars of growing your business that I live by and that I teach. And so number one is all about connections. When we talk about connections, I'm talking about connections on so many levels. For the context of this. I'm going to start with your connection to your point of view. What is your point of view? Is it your point of view that all disease is a block and the flow of joy? Is your point of view that the body is designed to heal itself, given what it needs? What is your point of view? And what is your felt connection to that point of view? Right? Just even tapping into right now like, yeah, what the fuck is my point of view? You know? And how do I even express that to myself, in my mind, start there? What is my point of view? Every single successful game changer in the history of time had a very powerful point of view that they were doubling down on and relentlessly committed to, even as it evolved, right? You can, you can be relentlessly committed to your point of view, and it evolves. But I'm curious, what is your point of view? How connected are you to it? And you might ask yourself, and this is how I recommend you live your life and in your business? Where does this point of view live in my body? Where does the part of me that has this point of view, where does that live? Because this is going to determine how you move this is going to determine how you move and where you move from. So how connected are you to your point of view?

How connected are you to your clients point of view? That's the second part of this, what is your client's point of view right now as to what is possible for them, and where they're at? What is their point of view, we got to be connected to that. And connected to their beliefs, even though we don't believe the same thing or agree with it. We want to know what are their beliefs and be connected to them. That's how we can help build bridges to changing those beliefs, through experiential roadmaps that we create for them, like we talked about in the last episode. So how do you experience your client? The invitation here, again, is in a somatic way. So when we talk about somatic, we talk about body we talk about experience. I'll break this down really quickly. And then I'll invite you to look it up if it's interesting to you. Peter Levine, has a model called SIBAM. SIBAM breaks down the different channels of experience, so that you can see a full picture, it breaks down the gestalt of the experience, essentially.

So SIBAM is S stands for sensation, right? What are the sensations that I feel when I think about this thing, like I get super, super charged up, when I get passionate, emotional, when I get into my advocacy, when I think about my ideal clients, I think about these practitioners who are just so amazing, and just need so much help with the business side, I think about these people who are struggling with mental health issues, and auto immune, and how much I want to help them like, I can feel that in my body, I feel it in my chest, I feel it in my belly, my arms start to move around a lot. Like there's a sensation happening, right? And then what's the image the image is me seeing these people suffer and struggle, and then also seeing them as fully healed and fully in their power? Right? So that's the image, the behavior, how do I act? What is the behavior in that moment? So when I experience my people, for lack of a better way to say it, how do I behave? I get creative. I get passionate, I create podcasts like this, I create classes and tools for people. And that is how I behave. Right? And this is, this is just how I do it right? You might notice what happens for you. SIBAM, A affect affect is emotion, what are the emotions that come up, I could cry so much every single time, I really get into the feelings of why I do what I do. It is so deeply touching for me to be able to help people in this way. It brings me so much joy. And also there's some sadness there. There's some sadness, and there's some anger. And I can acknowledge that. And then M is meaning, right? What is the meaning that I am attaching to this experience of life to this experience of growth is experience of my business, to the experience of helping people? I need to be connected to all of those things in order to show up like this, in order to be relentless in my advocacy, and getting connected to your point of view to your beliefs, to SIBAM, to the sensations, the image, the behaviors, the effect emotion, the same thing effect as emotion, and the meaning. This is how we cultivate the connections to our point of view to our clients point of view.

And there's also the side of connections, which is the actual reaching out to people, right, and the actual connecting the actual going into your emails. Right going back through all All of your emails from the past couple of years, and seeing like, who are some of the people who fell off, who are some of the people who never hired me who wanted to hire me, but didn't hire me who didn't move forward, creating a list, which is essentially a pipeline, right? Go through your DMS, go through your Facebook messages go through anywhere where you've had conversations with people in the past who didn't convert who didn't end up signing up with you, or maybe people who did, and might want to know more about what you're doing. Now, they might want to know about this cool new offer that you've just created after the last podcast episode, or you might want to see like, maybe you're not even offering it to them. But maybe you want to ask them like, Hey, I'm doing this new thing. What do you think about this? Connections getting connected to these people? The marketing term is essentially your timeline, right? So it's people who like your stuff on social media, these people are supporters, right? They might buy your stuff, people who reply to your emails, who comment on your posts, people who have signed up for a discovery call with you, but maybe never signed up for a program, people who they said no for whatever reason, this is also people who have worked with you in the past, right? A lot of business coaches will say, and I there's a lot of data to support this, actually, it's not just people saying it, that once someone has bought from you in the past are much more likely to buy from you again.

So all of these people, right, you can create a list just like we did last time. You know, last time you made your list of all of the modalities and services. But this time, it's a list of all of these people who might be interested in having a conversation about your new program, might want to buy your new program, or might just want to reengage with you in some way. It's not always it's not about sales, it's about connection, connection follows sales. And this is like one of the biggest teachings that I will, it's a seed that I plant, and then I continue to water it until I see this flourish of like, yo, it's not about sales, your business will never be successful. If you're focusing on selling to people, it's about connections, it's about getting connected, again, to their point of view, to your point of view, to a process that you create. For them, it's about getting connected to what they want and need. And this is step two, number two, step two, the second see the second part of this the first is connections, the second is communication. How are you communicating the value of this service? I know that this is something that is so challenging for so many people, because how do you communicate the value of services? Unless you know what words to say? How do you communicate to someone that your three month program is going to completely change their life? Right? So this is the second part of the process is you need to learn how to do this well.

And so number one, the question that you want to find out, is what do they need? Right? Like, what are the gaps in the industry that they are frustrated with? Right? And what do they need that they don't currently have? When you create this list of people, you can also you know, see if they want to hop on a call with you and just have a conversation, you want to ask them about your program, you're doing some research. So here's how you might frame it. You might get in the DM's with someone and be like, hey, so and so you know, hope you're doing well. I've been loving your posts about your baby, you know, whatever, wondering if you would be interested and hopping on a call with me to help me with some research that I'm doing in creating some new offerings and teaching tools. And so when you get them, they're going to be like, Oh, of course, you know, most people, if they support you, they will be happy to do this. And you can ask them questions like What do you feel you need that you aren't finding in the world of health and wellness? Or when it comes to your desire to lose weight in a healthy way? What is it that you feel you need? Right? That's how you want to phrase it? What is it that you want, what you need and what you want, you will usually get different answers. And most people are not used to being asked what they want. So be patient with the response because people are going to be like "uhh..."

Most people are used to hearing the questions, you know, what's your damage? What's your chief complaint? You know, what are your consistent health concerns, right, which are helpful, but it's it's more challenging when when you ask them what do you want? When it comes to your health? Here's another question you can ask them - "When it comes to your health, what do you want for your day to day life to look like and feel like?" you know, this is one of the questions I ask people on a market research call or I'll even Ask them on a discovery call, like, what is it that you want, you can start to help them get more clear. And then you can understand what they want. This is a big part of communicating the value then later on, right, because if you know what they want, and your program totally can set them up for what they want, it's really good for you to be able to make that connection. And that's all about communication. And then what is the value? What is the result of this program? What is the result of your program? How are you communicating that?

When I first started talking about what I do, I would walk around being like, Yeah, I'm a holistic health coach, and I help people with root causes. And I help people heal their bodies, and I help them stay in parasympathetic mode and like, cool, you probably understand what I'm saying. But in these in these other circles, where people have no idea, they're just kind of like, hey, great, cool eyes glaze over, you lose them, because it's not capturing them. Most people. This was really hard for me to believe in the beginning. But most people have no idea what holistic means. I've had this woman in a mastermind who later on became a really good friend and a client. One time she asked me, she was like, she had heard me speak or I don't I don't remember exactly what it was, I think I had done like a Facebook Live or something. And she reached out just as a friend. And she was just like, you know, I'm kind of interested in the stuff that you talk about, but like, What the hell is holistic? Like, what does that even mean? Is it like Moon healing, like, what is it?

I was like, shocked, because I was like, Oh, my God, I'm so missing the mark on communication, because someone like her who is just so fun. Like, I just loved hanging out with her. I love talking to her. You know, we worked well, we were in the same network and the same kind of social circles. And she had the money to afford my services. She was an entrepreneur, she was a badass, she cared about her health, she cared about her looks, she cared about her family's health. And so she was an ideal client. But I was not communicating in a way that she was understanding, right. Not everyone communicates in the same way, not everyone hears and listens to the same words or follows the same people on Instagram or whatever. And so it's more valuable to know how to talk about your services, and your and what you do than it is to get another credential. Straight up. If you're trying to grow your business as an entrepreneur, that is way more valuable knowing how to talk about what you do in a way that converts to conversations, opportunities, and ultimately sales - way more valuable than any credential that you definitely probably don't need right now. If you already have certifications, training, credentials, experience, you've been in this game for a while. But you still are not making money, it's probably because you don't know how to talk about what you do in a way that feels really, really juicy for you, and also converts to the next step in a conversation - in a sales conversation, right?

And then there's a whole sales side of things, which, you know, is another training, but again, can't bring that home enough how important it is for you to be able to know how to talk about the result. THAT is what your person is looking for. They're not looking for process. They're looking for answers. They're looking for fast track results. And there is a way to communicate that that is really juicy. And so you can you know, I invited last time, if you want to check out my website, and go to the work with me page, you'll see my offers, and you'll see how I word things. And you can decide for yourself how you think it feels. But it converts and it feels really good to me. And that's what I want for it to feel like for you.

The last part of communication here is how do they know that you care? How do they know that you care? One of the ways that people really fail at this is they constantly are talking about themselves and their social media. Vulnerability is really powerful. And vulnerability does not mean that you're spilling the beans about every single emotional thing that's happening in your life. Right. It's also not about going on angry rants all the time. It sends a message sort of instability. And your client won't respond unless you feel solid, meaning they won't sign up for your program. They won't move toward you unless you feel solid. Now this doesn't mean that you're perfect, right? Share your vulnerabilities share the things that you've overcome. And the best way to do this is to only really go into details of sharing if you're no longer in it. If something just happened, that energy is going to come through have hurt and panic. And if you're just on social media just to express, it could be a really beautiful healing outlet. That said, if you're on social media to do your marketing, which is a very powerful thing to do, it's going to be more to your clients benefit for you to communicate helpful things. How can they help themselves? Your clients are always looking for what's in it for me? Yes, of course, they care about you. But they honestly don't care about you that much. They care about themselves way more than they care about you. And that's human nature. That's just every single person, it's not personal.

So how are you communicating that you care? How are you communicating that you care, and how are you being the most helpful social media account for the thing that you help people with? That's the goal. And sometimes being vulnerable can be helpful, but most of the time, it can have you kind of coming off, looking, not solid, and ending up with your ideal clients kind of feeling bad for you, and people won't buy from you, if they think you're overwhelmed, and they won't buy from you if they feel bad for you. They also won't buy if they're confused. So if one day you're promoting your program, and how awesome it is, and then the next day, you're promoting a workshop that you're really excited about, but then a week later, you're talking about how your life is breaking down. You know, it could resonate with some people. But when it comes to someone being held in a sustainable healing process, what your client is looking for is that you are communicating that you are solid, that you know how to help them. And that what you are putting out there in the world, whether it's a post a class, a resource, or a program, it's going to be highly, highly, highly valuable to them in reaching their end game. Right. So just keeping that in mind.

To close out this section, I want to offer you this incredible resource, get in the DMS and ask me for it. It's called my social media protocols. And in there, I'm teaching you how to communicate through social media, using our protocol natured brains to help weave in the communication of value, and credibility and all of that in some of my social media protocols. So scanning the DMS @theLauraBautista on Instagram and ask me for that, I'd love to share that with you.

Alright, part three, part three you've done before. And it's pretty simple. It's consultations. So we have connections, right? Where we're connecting. To our point of view, we're connecting to our clients point of view, we're going back through our pipelines and back to our DMS and our emails and our texts, and we're creating our pipeline, then we're looking at how to communicate value, are we going to get on calls with people and ask them questions? Are we going to ask them about our new program? Are we going to ask them what results they're looking for? Right?

And are we being helpful? And then I have that social media protocols resource for you if that's helpful for you. And then number three is consultations, right? Making the offer. So once you have been connecting, once you have more clarity on communication, and you're kind of putting yourself out there a little bit more and communicating things. Right, the next step is going to be to offer complimentary consults. You can do this in exchange for a testimonial. You can do it in exchange for market research call, that's a great way to get market research is like, Hey, I'm doing this research project. And I would love your feedback on your input. Can you hop on, you know, a one hour call where I asked you questions for 30 minutes. And then I'd love to give you a 30 minute complimentary consultation, right they get to experience you. Market research in itself is a wonderful tool to create more connection with potential clients. That's not the intention. The intention of market research is research. But it often does lead to sales. You can offer consultations to your friends, to colleagues to former clients, right. And you can just say like, here is and this is more if you're building right if you're already, if you've already kind of built a client base, then you might want to have consultations with your clients where you're starting to weave in some more of this stuff.

And then another way to do things here is you can market the sale. Right so now you have your new process your new program, you understand the point of view, you understand how to communicate value a little bit better by knowing what they want to need. And so you can mark it for you know, you can say hey, I have six available spots this month for those with X health goal. And I'm inviting you to hop on a call and you're using language from things that you've just learned, right from being really connected and really communicating and so this way, when you do these things, this is how you will get an attract to new clients in the next 30 days. Especially if you are getting really into the juiciness of what you care about getting really connected into the somatic experience of why you are doing what you do, why you're excited about this transformation, then really knowing what the client wants. Once you get those things in line when you're offering this, and you're, and you're coming from this place of knowing, like I am offering six women the opportunity to learn how to lose weight, without counting calories, right to lose weight in a healthy way without any shame or without counted counting calories are you in? Right? And then you make the ask. I'm offering complimentary wellness consultations to provide you with next steps and also see if you're a good match for my whatever program, right?

So I hope this was helpful to you. I would love to help you dial in this process even more, come up with the titles for your programs come up with the exact breakdown of your experience and teach you lots of other ways to attract clients. Like once you learn how to make thousands of dollars like pretty easily, you can't unlearn that, right? And so this is an overview, this is how you get started, you could definitely go out and attract to new clients in the next 30 days if you really apply this. And what's cool, is we're designed to co create so if that doesn't yield this result for any reason, you can know that you're missing certain things, take an inventory and see what am I missing? What could I possibly be missing? Maybe right now you're even thinking I know that I'm missing follow through and structure and someone to actually guide me through this process, you know, step by step by step. If that's you, we have less than two weeks of open enrollment for the prosperous purpose mastermind. I am teaching you everything and providing you with lots of tools, marketing materials, you know, you're gonna walk away with a professional promotional video you can share with your network with your community, and it's a professional video and you use it for your marketing, you're going to be invited on to different things where I teach you how to speak, how to present, and I also promote you, right, this is such a well rounded experience. And you're gonna get algorithm support, because we're gonna have a whole mastermind of people supporting you. So visibility is not going to be as challenging anymore for you. So many things that I can talk about with this program. But I will end here I hope this was valuable to you. Get in the DM's with me if you want my social media protocols, or if you want to hop on a call for a holistic business assessment, I have a couple more of those to give away as well in this amazing, very charged up season of my life.

Ah, pause. I'm sending you so much love. Talk soon.

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Thank you again from the bottom of my heart for joining me for this episode of the Prosperous Practice Podcast. To catch all the magic that's being offered here. I want you to subscribe to the show. Or if you want a weekly dose of wisdom in your email inbox as you evolve your wellness practice, sign up to receive my letters at rootyourradiance.com like all good things, this podcast creates space for a diverse range of voices to be heard. We share the mic and we work to lift these voices to create a higher standard of health care for the planet and for the future. To increase the voice of our community please consider sharing this episode with a friend, a colleague, a loved one, or on your social media to keep this conversation going. And thanks to those who make this Prosperous Practice Podcast so friggin special. Our wonderful music is by James Wilder and prospers practice is produced by Particulate Media. The ideas and inspiration come from beautiful humans like you that I truly feel so lucky to be in circuit way. Once again, I'm Laura Bautista.

Take good care and be well. Until next time, bye for now.