Strategies for Partnering With Cloud Providers

SaaS Connect - SaaS Partnerships & SaaS Leaders

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1+ y ago 43:25

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On this episode, Andrew Porter, Principal — Alliances & Ecosystems at Pariveda, and Sophie Zugnoni, Senior Director — Cloud Sales at Hazelcast, talk about tips and strategies for partnering with cloud providers.
Pariveda is a consulting firm that solves complex technology and business problems, while Hazelcast is a real-time stream processing platform for building applications for taking action on data immediately.
The discussion focuses on the three partnership angles, co-selling with an ISV, cloud marketplaces, which roles should work with partners, integrations from a SaaS perspective, co-marketing and metrics for measuring how effective co-marketing is, standing out from competitors, and executive alignment.

Andrew Porter - https://www.linkedin.com/in/andrewsporter/

Sophie Zugnoni - https://www.linkedin.com/in/sophiezugnoni/
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