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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
Getting Funnel Traffic Is A Matter Of Messaging...
Manage episode 354266013 series 1257885
By Steve J Larsen. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
When I first started, I kinda looked at internet traffic as this magic thing that only some could crack. I mystified it in my mind. But now, after millions in sales online, I'd say that traffic is 'solved' by messaging.
Bad messaging = sucky traffic and vice versa.
Ads do not solve a traffic problem as many businesses tend to do. Ads are just an accelerant, but messaging is at the core of your marketing and traffic. If you need more traffic, you must figure out the messaging better.
So the question is how you get your messaging right?
By learning what your dream customers are searching for and standing in front of those searches. That's it…. it's that easy!
Don't create something and then ask how you can get people to see it; you've already lost at that point. All you do is create what people are looking for already.
Key Takeaways
- The many ways to get traffic without ads (02:04)
- Don't try to create traffic; stand in front of it (04:20)
- The non-negotiable musts of every company we buy (05:50)
- Why traffic is a messaging problem (07:51)
- If you need more leads – improve your messaging (12:18)
Additional Resources
- Connect with me here
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Download Season 1 episodes here
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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.
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