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33. How to write great emails - Will Allred
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We didn't say good emails on purpose. Everyone writes, at least most of us write good emails. Will Allred covers how to write emails that convert .
His company Lavender is one of my favorite sales tools to write better emails. The company analyses millions of emails every month from thousands of users to bring the best practices like how long the subject line should be and how you can make changes to your email writing to increase conversion.
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