S1 E32 It's Back to School Time- What's Your Comm Strategy?

School Leader Soundbites

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing: It’s Back To School Time – What’s Your Comm Strategy?

Tell them what to expect

-Include your stakeholders (external audience) and parents (internal audience).

-How will you be communicating to them- explain how you will communicate emergencies and non emergencies

-Make sure their contact info is updated

-Share where to find info that has been shared previously (in an archive)

Tell them where to go to get it

-Make sure it’s crystal clear where certain information will be shared and how

-Make sure your website and social media stay updated with links and info

Feedback loops

-Make sure you do what you say you are going to do

-Let them know how you use their feedback, earn trust, not erode trust

Exceeding their expectations

-Give the baseline of what to expect, meet those expectations and then take it up one degree by exceeding those expectations

-Bonus content- Add a video to the post or go live and reward the community for tuning in with a call to action at the end to help you measure engagement

As you are starting the school year, if you are looking for a facilitator or need some help, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.

*School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed.Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight’s solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.

Find me at: https://www.veronicavsopher.com/

Social: @VeronicaVSopher

*About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and st