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Discover Your Startup Core Strengths - Matt Lerner, ex-PayPal and 500 Startups
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If you’re a startup founder, you’ll find our conversation with Matt Lerner super valuable! Matt is the founder and CEO of Startup Core Strengths, a growth accelerator and training for early-stage startups. With 11 years at PayPal and almost 4 years at 500 Startups in his resume, he’s the perfect person to learn from when it comes to startup marketing. He believes that 10% of what you do drives 90% of your growth and he shared with us his advice on how to discover the 10% you should focus on.
In this episode of The Product Show, we discussed:
- What are the 5 core strengths that form the foundation of every successful startup;
- How does messaging affect your;
- When is the right time to invest in branding and how much should you invest in it;
- Is paid marketing right for you and how to discover your best distribution channels;
- What if you only have one successful acquisition channel;
- How do you know it’s time to give up - are there any clear signals suggesting you’re not going to “make it”;
- What’s the biggest mistake founders make when it comes to metrics?
- Which part of the business an early-stage founder should never outsource or delegate?
- The industries that will keep growing in the next decade
29 episodes
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