123: Ian Landsman - Marketing and Positioning a New Tailwind CSS Product

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Manage episode 241868353 series 1401837
By Adam Wathan. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this episode, Adam gets some advice from Ian Landsman of Userscape on marketing and positioning a new Tailwind CSS components directory project he's working on with Steve Schoger.

Topics include:

  • Building website templates vs. a UI kit
  • Should the product be positioned as a UI library or an educational resource?
  • One-time purchase pricing vs. subscription pricing vs. some combination of the two
  • Why marketing features can sometimes be better than marketing benefits
  • "Dribbble but with code"

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125 episodes