123: Ian Landsman - Marketing and Positioning a New Tailwind CSS Product

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Topics include:

Building website templates vs. a UI kit
Should the product be positioned as a UI library or an educational resource?
One-time purchase pricing vs. subscription pricing vs. some combination of the two
Why marketing features can sometimes be better than marketing benefits
"Dribbble but with code"

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Links:

Tailwind CSS
Tweet previewing the Tailwind component directory
Article on Sketch pricing model
MegaMaker Club
Thermostat, the NPS survey software Ian is working on

153 episodes

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