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Help Donors Fall In Love…With Your Organization (with Abra Annes)
Manage episode 272258036 series 1543474
Abra Annes tells a tale of two very different development offices. One of the organizations she gives to treats her like she’s a major donor. This smaller organization asked for her communication preferences, sent notes and offered a deeply personalized donor experience. The larger organization, however, used the same thank you letter for ten gifts totaling over $180,000! They never sent a personal note, never called, never texted.
In this episode, we take a deep dive into the donor’s perspective and learn ways your organization can be more nimble and effective at cultivating and stewarding donors.
341 episodes
Manage episode 272258036 series 1543474
Abra Annes tells a tale of two very different development offices. One of the organizations she gives to treats her like she’s a major donor. This smaller organization asked for her communication preferences, sent notes and offered a deeply personalized donor experience. The larger organization, however, used the same thank you letter for ten gifts totaling over $180,000! They never sent a personal note, never called, never texted.
In this episode, we take a deep dive into the donor’s perspective and learn ways your organization can be more nimble and effective at cultivating and stewarding donors.
341 episodes
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