Manage episode 262913529 series 2418560
This episode is a must listen if you're a marketing manager/director.
We chat to Dom Hay - marketing strategist, owner of AdHoc digital marketing company.
Dom delivers strategic and and technical “how to” advice on figuring out your actual marketing plan.
Dom discusses the "marketing scoreboard" they run for their clients - which essentially creates a tangible process behind marketing so it is all measurable and actionable.
The marketing scoreboard is the perfect tool to showcase the work you do as a marketer to your boss and allows marketing to become a company effort instead of just the role of the sales/marketing team.
For more on Adhoc check out their website https://www.adhoc.help/virtual-marketing-directors.html
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