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David Smyth, Founder and CEO, YouLook: Not so FAST, AVOD's Global Rise

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Manage episode 293898892 series 2802403
Content provided by CTAM. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CTAM or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
David Smyth, Founder and CEO, YouLook.tv, joins host Vicki Lins to outline the development and marketing behind launching the United Kingdom’s first independent AVOD service.
As VOD consumption grows globally, media companies and entrepreneurs are recognizing a shift to AVOD allows content to reach a highly engaged audience, connecting both viewers and advertisers with a model that delivers more relevant ads and a better customer experience. David expands on his background as a TV executive at Sky Media and 20th Century Fox, his entrepreneurial vision for YouLook.tv, and shares insights about the market dynamics happening across the pond and how he intends to scale the business for long term success.
  continue reading

53 episodes

Artwork
iconShare
 
Manage episode 293898892 series 2802403
Content provided by CTAM. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CTAM or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
David Smyth, Founder and CEO, YouLook.tv, joins host Vicki Lins to outline the development and marketing behind launching the United Kingdom’s first independent AVOD service.
As VOD consumption grows globally, media companies and entrepreneurs are recognizing a shift to AVOD allows content to reach a highly engaged audience, connecting both viewers and advertisers with a model that delivers more relevant ads and a better customer experience. David expands on his background as a TV executive at Sky Media and 20th Century Fox, his entrepreneurial vision for YouLook.tv, and shares insights about the market dynamics happening across the pond and how he intends to scale the business for long term success.
  continue reading

53 episodes

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