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Jon Giegengack, Hub Entertainment Research: The Evolution of Video Branding

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Manage episode 292110703 series 2802403
Content provided by CTAM. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CTAM or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The intersection of technology and entertainment has had a fundamental impact on the evolution of TV, transforming the way audiences consume content and how media companies compete for consumers' time and attention.

Host Vicki Lins sits down with guest Jon Giegengack to discuss Hub Entertainment Research findings on consumer awareness, understanding, and perceptions of the top players across the TV ecosystem—including both TV distribution platforms and TV networks as well as examining the impact of these brand perceptions on which services consumers use and viewing decisions.

  continue reading

53 episodes

Artwork
iconShare
 
Manage episode 292110703 series 2802403
Content provided by CTAM. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CTAM or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The intersection of technology and entertainment has had a fundamental impact on the evolution of TV, transforming the way audiences consume content and how media companies compete for consumers' time and attention.

Host Vicki Lins sits down with guest Jon Giegengack to discuss Hub Entertainment Research findings on consumer awareness, understanding, and perceptions of the top players across the TV ecosystem—including both TV distribution platforms and TV networks as well as examining the impact of these brand perceptions on which services consumers use and viewing decisions.

  continue reading

53 episodes

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