Go offline with the Player FM app!
Jon Giegengack, Hub Entertainment Research: The Evolution of Video Branding
Manage episode 292110703 series 2802403
The intersection of technology and entertainment has had a fundamental impact on the evolution of TV, transforming the way audiences consume content and how media companies compete for consumers' time and attention.
Host Vicki Lins sits down with guest Jon Giegengack to discuss Hub Entertainment Research findings on consumer awareness, understanding, and perceptions of the top players across the TV ecosystem—including both TV distribution platforms and TV networks as well as examining the impact of these brand perceptions on which services consumers use and viewing decisions.
53 episodes
Manage episode 292110703 series 2802403
The intersection of technology and entertainment has had a fundamental impact on the evolution of TV, transforming the way audiences consume content and how media companies compete for consumers' time and attention.
Host Vicki Lins sits down with guest Jon Giegengack to discuss Hub Entertainment Research findings on consumer awareness, understanding, and perceptions of the top players across the TV ecosystem—including both TV distribution platforms and TV networks as well as examining the impact of these brand perceptions on which services consumers use and viewing decisions.
53 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.