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022: Lawyers, Do You Want Fries With That - The Cross-Selling Conundrum
Manage episode 278176033 series 2827074
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In today's episode of the Legal Marketing Minutes podcast, Nancy Myrland dives into a critical business development skill that is the lawyer's equivalent of saying "Do you want fries with that?"
The cross-selling conundrum is much simpler than you might think it is, and not figuring it out could mean you lose not only additional matters but your entire client relationship.
Remaining episodes can also be found on her website: https://www.myrlandmarketing.com/legalmarketingminutes
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