Leveraging Social Media - A Masterclass from our past guests

Startup to Storefront

We have a special episode for you this week. We’re living in the attention economy. Every day, we are bombarded with nonstop notifications, advertisements, and emails. Since every company is competing for their customer’s attention, big brands dump large amounts of money into paid ads to hack the system. But we’re going to let you in on a little secret. Sponsored posts on social media don’t hit like they did a couple of years ago. Apps like TikTok have leveled the playing field. We’ve had TikTok videos organically reach 1 million views in 24hrs, and when the client wakes up in the morning, they have tons of orders that came as a result of those videos waiting to be packed. Small brands don’t have to spend thousands and thousands of dollars on ads. The playing field has officially been leveled. So this begs the question, “what do you post on TikTok or Instagram to see this same success?” In this episode, we are doing a look back on past episodes to dissect what works, and what doesn’t work so you can cash in on this attention economy.