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Taylor & Casey - Cakes Body (Viral TikTok Brand)
Manage episode 347760489 series 2851196
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NFO. Nipple Freak Out. If you know, you know. In response, Cakes Body has created the world’s first, grippy, not sticky nipple covers. They grip using your body’s natural heat and have no annoying stick adhesives. It’s a real problem all women deal with. So when they began sharing the products on TikTok, videos started to take off. They sold out of their entire inventory after 1 viral video. And then it happened again, again, and again. The founders had tapped into something much larger than just silicone nipple covers. Today we talk with Olivia, Taylor, and Casey, the owners of Cakes Body. We discuss:
How Cakes Body is more of a movement than a company
How they’ve built a community of Hype Girls
How TikTok drives 90% of their sales
Without further adieu, meet Cakes Body.
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