From Lathes to Logos: Why Your Shop's Identity Matters

Blue-Collar BS

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Added four years ago

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Close Encounters with UFO Hot Spots: Area 51, Roswell, and the Great ET Road Trip 39:50

9 days ago39:50

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The truth is out West! We’re hopping on the ET Highway and venturing to the most notorious alien hot spots, including Roswell’s infamous crash site, Area 51’s eerie perimeter, and a mysterious desert watchtower. Join us as journalist Laura Krantz, host of the podcast Wild Thing , beams up to share stories from the front lines of UFO reporting—from strange sightings and quirky festivals to a mailbox where people leave letters to extraterrestrials. Maybe you’ll even decide for yourself: Is Earth a tourist stop for spaceships? UFO hot spots you’ll encounter in this episode: - UFO Watchtower (near Great Sand Dunes National Park, Colorado) - Roswell, New Mexico - Area 51, Nevada - Extraterrestrial Highway (aka State Route 375), Nevada - Little A’Le’Inn, ET Highway, Nevada - E.T. Fresh Jerky, ET Highway, Nevada - Alien Research Center, ET Highway, Nevada - The Black Mailbox, ET Highway, Nevada Via Podcast is a production of AAA Mountain West Group .…

about a year ago 22:31

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Branding isn’t just for corporate types in fancy suits. If you're in the trades, your brand is what tells people you’re the real deal. That first impression—whether it’s a clean truck, a solid website, or just returning a damn phone call—can make or break your reputation. And yet, so many businesses in the trades slap a logo on a truck and call it a day.

We’re getting into the nitty-gritty of what branding really means for blue-collar businesses. Do customers see you as the pro who runs a tight ship or the one whose truck looks like it barely made it to the job? Are you actually showing up online where people are searching for you? If your website looks like it was made on dial-up, it's probably time for a refresh.

We’re breaking down when and how to rebrand, why it’s not just about the logo, and the real cost of neglecting your image in an industry built on trust.

Highlights:

Why branding is more than just a logo—it’s how you show up every day.
The biggest branding mistakes in the trades (and how to fix them).
The real reason your website shouldn’t look like it’s from 1998.
When it’s time to rebrand and how to do it without overcomplicating things

If you didn’t here we just launched a brand-new website and programs designed to support the trades community. Whether you're looking for industry insights, resources, or a way to connect with other tradespeople who get it, this is the place to be. Check it out at BlueCollarBS.com and see what’s new!

Don’t forget to subscribe, rate, and review! If this episode hit home, share it with your someone in the trades and help us spread the word.

Connect with us:

Check out our new website.

Steve Doyle:

Website

Brad Herda:

Website

This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
OP3 - https://op3.dev/privacy

153 episodes

From Lathes to Logos: Why Your Shop's Identity Matters

Blue-Collar BS

published about a year ago

MP3•Episode home

We’re breaking down when and how to rebrand, why it’s not just about the logo, and the real cost of neglecting your image in an industry built on trust.

Highlights:

Why branding is more than just a logo—it’s how you show up every day.
The biggest branding mistakes in the trades (and how to fix them).
The real reason your website shouldn’t look like it’s from 1998.
When it’s time to rebrand and how to do it without overcomplicating things

Don’t forget to subscribe, rate, and review! If this episode hit home, share it with your someone in the trades and help us spread the word.

Connect with us:

Check out our new website.

Steve Doyle:

Website

Brad Herda:

Website

This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
OP3 - https://op3.dev/privacy

153 episodes

All episodes

1 year ago30:34

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Harnessing Neuroscience for Business Breakthroughs Listen in as we unpack the world of neuroscience and language with our guest, Dave Goodall. Dave shares his journey into this fascinating field and how he helps blue-collar workers navigate their thoughts to maximize productivity. You'll discover how neuroscience can be used to combat negative thinking patterns and create powerful mindset shifts. We also chat about the crucial role of systems in business, offering freedom and balance for personal life. We also explore the importance of motivation and accountability within the business environment. We discuss how personalized reward systems can inspire employees and how accountability can foster alignment with company goals. Mentioned Who Not How Highlights 7:00 - Discussion of values both as a business owner and a leader. 11:58 - Why finding the right reward system for each team member is crucial to a company's success. 22:26 -How neurolinguistic programming works around language and processing. 25:22 - One ofDave’s top tips is writing things down on paper. It helps especially with reducing overwhelm. Steve Doyle: Website LinkedIn Email Brad Herda: Website LinkedIn Email Dave Goodall Website LinkedIn This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp OP3 - https://op3.dev/privacy…

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From Lathes to Logos: Why Your Shop's Identity Matters