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At the dawn of the social media era, Belle Gibson became a pioneering wellness influencer - telling the world how she beat cancer with an alternative diet. Her bestselling cookbook and online app provided her success, respect, and a connection to the cancer-battling influencer she admired the most. But a curious journalist with a sick wife began asking questions that even those closest to Belle began to wonder. Was the online star faking her cancer and fooling the world? Kaitlyn Dever stars in the Netflix hit series Apple Cider Vinegar . Inspired by true events, the dramatized story follows Belleās journey from self-styled wellness thought leader to disgraced con artist. It also explores themes of hope and acceptance - and how far weāll go to maintain it. In this episode of You Can't Make This Up, host Rebecca Lavoie interviews executive producer Samantha Strauss. SPOILER ALERT! If you haven't watched Apple Cider Vinegar yet, make sure to add it to your watch-list before listening on. Listen to more from Netflix Podcasts .ā¦
Content provided by Inuda Technology Ltd and Jonathan Markwell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Inuda Technology Ltd and Jonathan Markwell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Improve your customer interview technique by listening to someone else conducting one every week. Each episode explores a different software product from the perspective of a different user. Hopefully, this will help you to discover new perspectives, make better products and do more customer interviews for your own products.
Content provided by Inuda Technology Ltd and Jonathan Markwell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Inuda Technology Ltd and Jonathan Markwell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Improve your customer interview technique by listening to someone else conducting one every week. Each episode explores a different software product from the perspective of a different user. Hopefully, this will help you to discover new perspectives, make better products and do more customer interviews for your own products.
Morgan Williams approached me to ask if he could interview me about my experience conducting customer interviews. I responded that I'd be happy to. But it might be fun if we recorded it for this podcast. Morgan agreed. So here's the interview of me, Jonathan Markwell. You can find Morgan on LinkedIn . The business he is currently researching is at https://www.usehaste.io/ You can find me on Twitter: @ jot At the end of the interview, Morgan shares why he uses Notion , Figma and Calendly . Mentions in the episode include: The Skiff Deploy Empathyā¦
Megan Sayers is a customer of Toggl . Toggl is a time tracking tool. Iāll be trying to understand why Megan purchased Toggl, how she uses it and what alternatives she considered. Megan is one half of the design partnership, Make Good Design . Make Good Design is on a mission to elevate the brands that are doing good in the world. Follow Megan on Twitter: @ Megan_Sayers or connect on LinkedIn . Megan also shares why she uses FreeAgent , Figma and Trello . Mentions in the episode include: Chrome OfficeTime Spotify Figma Toggl Plan Dribbble Pinterest RescueTimeā¦
Winnie Man is a customer of Bob . Bob is an HR information system. Iāll be trying to understand why Winnie purchased Bob, how she uses it and what alternatives she considered. Winneās the Human Resources Director at Acquired . Acquired provide payment processing and banking services in one place. Follow Winnie on Twitter: @ Win888Man or connect on LinkedIn . Winnie also shares why she uses Pipedrive and Teamtailor . Mentions in the episode include: OKRs https://en.wikipedia.org/wiki/OKR Miro https://miro.com/ Measure What Matters https://www.whatmatters.com/the-book/ PowerPoint https://www.microsoft.com/en-gb/microsoft-365/powerpoint Workable https://www.workable.com/ Greenhouse https://www.greenhouse.io/ LinkedIn https://www.linkedin.com BambooHR https://www.bamboohr.com/ BreatheHR https://www.breathehr.com ClearReview https://www.clearreview.com/ Propellernet https://www.propellernet.co.uk/ HyperIsland https://www.hyperisland.com Lattice https://lattice.com/ Salesforce https://www.salesforce.comā¦
Krista Melgarejo is a customer of Notion. Notion is a tool for note-taking, project management and more. Iāll be trying to understand why Krista purchased Notion, how they use it and what alternatives theyāve considered. Kristaās a marine scientist turned writer and digital marketer. Theyāre currently working on marketing at Userlist. Userlist provides marketing & lifecycle email for SaaS all under one roof. Follow Krista on Twitter @ kimelgarejo Krista also shares why they use Front , Slack and Storrito . Mentions in the episode include: Jane Portman , co-founder of Userlist Benedikt Deicke , co-founrder of Userlist Trello Asana Google Docs Google Sheets Google Drive Turn Google Sheet into a Project Management App AppSheet Markdown Microsoft OneNote GMail WhatsApp Telegramā¦
Jacob Funnell is a customer of Semrush. Semrush describes itself as an online visibility management platform. Iāll be trying to understand why Jacob purchased Semrush, how he uses it and what alternatives heās considered. Jacobās a freelance digital marketer with a decade of experience helping SaaS and professional services companies. Learn more about Jacob at: https://funnellmarketing.com/ Jacob also shares why he uses Google Data Studio , Hotjar and Cookiebot Mentions in the episode include: Moz https://moz.com/ Screaming Frog https://www.screamingfrog.co.uk/ Google https://google.com Google Ads Keyword Planner https://ads.google.com/home/tools/keyword-planner/ Chrome Extension https://chrome.google.com/webstore/category/extensions Emphasis https://www.writing-skills.com/ Dollar Shave Club https://dollarshaveclub.com SpyFu https://www.spyfu.com/ Facebook Groups https://www.facebook.com/groups/ Unbounce https://unbounce.com CXL Conversion Group https://www.facebook.com/groups/conversionxl/ Google Tag Manager Facebook Group https://www.facebook.com/groups/329145737601165/ Semrush All-Stars Facebok Group https://www.facebook.com/groups/semrush.allstars/ Super Star SEO https://www.facebook.com/groups/superstarseo/ Google Ad Strategy Carl Group https://www.facebook.com/groups/googleadwordshackers/ Slack https://slack.com Measure Slack https://www.measure.chat/ Ahrefs https://ahrefs.com/ Google Analytics https://analytics.google.comā¦
Carl Jeffrey is a customer of ProtonVPN . ProtonVPN is an open-source privacy-first virtual private network. Iāll be trying to understand why Carl purchased ProtonVPN, how he uses it and what alternatives heās considered. Carlās a designer and heās helped in the early stages of various Coworking and SaaS businesses. Heās currently the first employee of Buzzshot. Buzzshot makes software for escape rooms to engage players before and after their games. Follow Carl on Twitter @ FellowCreative Carl also shares why he uses AirTable , Affinity and Project Meta . Mentions in this episode include: Stripe Netflix cofwd The Skiff Quora Crunchbase Twitter Mozilla VPN Firefox Google Workspace Google Calendar Gmail ProtonMail Proton Calendar Proton Drive Wordpress RainLoop Mac Mail Adobe Photoshop Adobe Illustrator Reflectā¦
Welcome to Empathy Deployed a podcast where you can experience an example customer interview every week. You'll discover new perspectives on different software products and improve your customer interview technique as I attempt to do the same. Iām Jonathan Markwell. This episode provides some background on why I started this podcast. If youād like to get straight into some customer interview examples you can skip to episode 1. Iāve lost jobs, fallen out with cofounders and had my software products fail because I didnāt understand other peopleās perspectives. I really enjoy writing software and tinkering with my own ideas. My comfort zone is not talking to anyone. Unsurprisingly, multiple colleagues have given me feedback telling me I lack empathy. Iāve spent over a decade struggling with this along with the anxiety, depression and debt that often followed. Iāve been fortunate to see more than my fair share of success too. Iāve helped four B2B subscription businesses go from zero to over Ā£1 million in revenue. After spending hundreds of thousands of pounds building the wrong thing, they discovered the problem they should have been solving all along. I can trace the success of each of them to a few conversations where the founders empathised with customers. Luck played far more of a part than it could have in making those conversations happen. Iāve had many teachers who have taught me the importance of empathy. Over the last 15 years, Iāve attended conferences, listened to podcasts, read books and took courses that have drilled it in. I know having more empathy for customers, colleagues, friends and family would be a good thing. It will help me grow personally and professionally and I will be better equipped to help them all. Yet I still fail to practice it regularly. Iāve wondered if Iām just not cut out for it. I learned I was dyslexic at 16 which explained some of my struggles with work at school. I also really struggled with making friends. Last year my son was diagnosed as autistic and I learned much more about neurodiversity as a result. I know Iām an introvert but I suspect I may have ADHD and/or be autistic as well. Either way, I feel I need to put far more work into having and displaying empathy than other people might. Thereās one podcast Iāve kept up with every episode of over the last year and itās really helped me. I started listening to Software Social Podcast because I wanted a change from hearing the experiences of men without children starting software businesses. I kept listening because I found it more insightful and inspiring than anything else. I relate to the hosts Colleen Schnettler as a Ruby developer and Michele Hansen as a customer researcher. I found one episode particularly fascinating, an interview of one of Colleenās customers conducted by Michele. In the example interview, Michele expertly demonstrated what questions to ask, how to ask them and how to respond. The example is an excellent companion to Micheleās book, Deploy Empathy. I was lucky enough to get early access when she started publishing chapters to her newsletter earlier this year. It was the practical guide to interviewing customers that I (and many of my clients) always needed. The book and interview combined inspired me to conduct 12 customer interviews for both my clients and my own businesses. Michelās work helped me have some of the most insightful customer interviews Iāve ever experienced. We learned pricing for one product was far too low for some customers. We learned the job another product did for customers was completely different from how we described it on the website. I found myself talking to people outside of work in far more positive ways. I was gaining a better understanding of how and why other people were thinking certain things even when I didnāt agree with their ideas. Then, before I knew it, I realised I had failed to keep up with this new practice. Weeks had gone by since my last customer interview. I spent another with my head in code not talking to anyone outside of my household. I had likely fallen into the trap of building more stuff nobody wants. I was stressed and it was showing outside of work too. Thereās a hack Iāve used repeatedly over the years to force me to do something that doesnāt come naturally to me. Iām really bad at starting conversations with people and building long-term relationships. I learned early on that if you organise something, people will inevitably come to you with questions and break the ice for you. So I started meetups, conferences and even a coworking community to get to know people and keep seeing them regularly. I can now trace most of my best clients and many of my closest friends back to doing this. I felt I needed a new hack to keep me in the habit of doing customer interviews. Listening to an example customer interview every week might do the trick. Iād have a steady source of inspiration to do it myself. I found other people were looking for this but no one else seemed to be doing it. So, after checking Michel wasnāt planning something similar, I started this podcast. Iām recording this intro after doing the first two interviews. Iāve learned about highly valued products I was previously unaware of. Iāve learned why they were chosen by people working in different businesses to my own. Iām hopefully getting better at empathizing with people with each interview - you can be the judge of that. Theyāre not perfect, Iām still learning, but I think youāre going to find them as fascinating as I have. Each episode explores a different software product from the perspective of a different user. Iām being guided by the interview script Michele includes in Deploy Empathy. Iām primarily focusing on business software products as thatās always been my area of interest. You might hear from people using your competitors' products in parts of the world you donāt yet have customers in. Hopefully, this will help you to discover new perspectives, make better products and do more customer interviews for your own products. Guests will get some attention from my audience of business owners and developers. Those who havenāt been on a podcast before shouldnāt find my questions at all difficult to answer. The focus will be on tools and services theyāve been using rather than them and their business. Seasoned podcasters will hopefully find itās a nice change of pace from others. Theyāll of course also get to influence a few hundred people into building products better while raising awareness of their own businesses and/or causes. If youād like to be a guest send me a note. On Twitter Iām @jot. DMs are open. You can also use the form at EmpathyDeployed.com or email hello@empathydeployed.com. Please include the names and web addresses of three software products you use regularly and/or pay for. Now, letās get into the customer interviews.ā¦
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