Journey Down the Silk Road: The Emergence of Modern Branding

Remarkable Branding

Welcome to the Remarkable Branding Podcast with Heather Murphy and Amin Ahmed. We're going to be taking a journey down The Silk Road. How your brand can burn into your customer's minds and make it memorable. How can it define what your product is?

Can you imagine sitting on a dock with crates of goods coming in. Before the internet or modern marketing, how would you know which product you should purchase.

The word “to brand” means to “sear in” or to burn into. Burning marks into the flesh of cattle is a practice that has been occurring for centuries. The marks show more than ownership - they’re a signal to feeding and breeding practices as well.

When Heather explores her Métis roots, she is considering her ancestor Philip Turnor who came to Canada as a surveyor and ordered a high quality watch. He would be looking for a brand as a signal of quality and reliability.

Think about what you want to burn into your prospects mind. What do you want to remind your clients of? What do you want them to remember? Are you achieving that?