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Branding and Storytelling in Video Content: Keigan Shares Marketing Trends for 2024
Manage episode 409080230 series 3482355
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In this episode of Digital Coffee Marketing Brew, host Brett Deister delves into the world of content marketing and video content with special guest Keigan Carthy. Keigan, the founder and vision manager of a digital marketing firm, shares his expertise in content solutions for B2B, SEO, and PPC for local businesses. The conversation covers the importance of short form content, storytelling in content marketing, the impact of video content, and leveraging social media platforms for marketing efforts. Keigan also offers insights into optimizing ads, the rise of podcasting and other emerging content trends for 2024. So grab your coffee and get ready for an engaging discussion on the future of content marketing.
3 Fun Facts
1. Keigan is a fan of iced coffee from Tim Hortons.
2. Keigan's company has worked with notable clients such as Jake Paul and Habitat for Humanity.
3. Keigan emphasizes creating a personal brand and sharing stories to connect with the audience.
Timestamps:
00:00 Embrace short form content to tell your story.
04:57 Give away value, people will pay later.
08:56 Building brand awareness, trust, and tracking conversions.
13:05 Connect with audience depends on business goals.
15:04 Chat GPT helps with questions, needs research.
18:41 Specialize in 3x3, then retarget for sales.
21:05 Launched podcast to connect with audience authenticly.
24:18 Subscribe to Digital Marketing Brew for updates.
π¬ Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at bdeister@digitalcafe.media!
π Check out our mech: www.digitalcafe.store
π Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!
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