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Julia Pearson's Secret to Balancing Creativity and Marketing Efficiency
Manage episode 410451293 series 3482355
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In this episode, Julia serves up her knowledge on selecting the right mix of social media platforms, emphasizing LinkedIn for leads and smart content repurposing across other networks. She lays out her toolkit for content creation, including Canva and CapCut, while highlighting the efficiency of free schedulers and classic Google Sheets for organization.
We'll explore the art of investing time, the perks of tools like Canva Pro, and the importance of delegation to maintain our creative edge in the marketing grind.
3 Fun Facts
1. Julia Pearson, despite being a guest on a podcast titled "Digital Coffee: Marketing Brew," prefers tea over coffee.
2. Brett Deister and Julia Pearson discuss the differences between hot and cold coffee during the episode.
3. Julia runs Stratos Creative Marketing, a company that helps businesses improve their social media relationships with services in organic and paid social media.
Timestamps:
00:00 Digital coffee marketing episode with host Brett.
04:31 Combining ads and social media for leads.
06:23 Few hard sells, more education and entertainment.
11:21 Highlight expertise through relevant quick wins in storytelling.
14:40 Focus on priorities and what you'll do.
15:57 AI supports content generation, initiated by people.
22:52 Value of time and money for marketers.
26:13 Consistency and commitment are crucial for content.
29:30 Social media managers struggle to prove ROI.
32:14 Curious about the future of AI in sales.
33:52 Marketers do best work aligned with values.
π¬ Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at bdeister@digitalcafe.media!
π Check out our mech: www.digitalcafe.store
π Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!
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