Secrets of Omnichannel Success with Fabletics' Melanie Cummings

The Juice with Jess

Tune in to the latest episode of "The Juice with Jess Cervellon" as she chats with Melanie Cummings, the VP of Product and UX at Fabletics. Jess and Melanie dive into the ever-changing world of customer experience, from old-school retail to cutting-edge e-commerce.

Melanie shares her exciting career journey at Fabletics, her shift from B2B to e-commerce, and why omnichannel strategies are a game-changer in today's market. Get the scoop on using AI for customer interactions, crafting seamless user journeys, and boosting customer loyalty with smart return policies and personalized experiences.

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What’s inside The Juice this week?

00:00 – 05:15: Meet Melanie Cummings

05:15 – 10:00: From Retail to E-commerce

10:00 – 15:30: Creating a Seamless User Journey

15:30 – 20:45: Content Marketing and AI Tech

20:45 – 25:00: Shifting from B2B to E-commerce

25:00 – 30:20: Omnichannel Strategies and Returns

30:20 – 35:45: COVID-19’s Impact on Behavior

35:45 – 40:10: Retail Evolution with Tech

40:10 – 45:30: Customer Feedback to Product Improvement

45:30 – 50:50: Loyalty Programs and Membership

50:50 – 55:00: AI Chatbots for Support and Discovery

55:00 – 1:00:00: Education in Sales and Consumer Shifts

Don’t miss this deep dive into the holistic approach to brand experience with Melanie Cummings on "The Juice with Jess Cervellon."

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