How do you know when it’s time to make your next big career move? With International Women’s Day around the corner, we are excited to feature Avni Patel Thompson, Founder and CEO of Milo. Avni is building technology that directly supports the often overlooked emotional and logistical labor that falls on parents—especially women. Milo is an AI assistant designed to help families manage that invisible load more efficiently. In this episode, Avni shares her journey from studying chemistry to holding leadership roles at global brands like Adidas and Starbucks, to launching her own ventures. She discusses how she approaches career transitions, the importance of unpleasant experiences, and why she’s focused on making everyday life easier for parents. [01:26] Avni's University Days and Early Career [04:36] Non-Linear Career Paths [05:16] Pursuing Steep Learning Curves [11:51] Entrepreneurship and Safety Nets [15:22] Lived Experiences and Milo [19:55] Avni’s In Her Ellement Moment [20:03] Reflections Links: Avni Patel Thompson on LinkedIn Suchi Srinivasan on LinkedIn Kamila Rakhimova on LinkedIn Ipsos report on the future of parenting About In Her Ellement: In Her Ellement highlights the women and allies leading the charge in digital, business, and technology innovation. Through engaging conversations, the podcast explores their journeys—celebrating successes and acknowledging the balance between work and family. Most importantly, it asks: when was the moment you realized you hadn’t just arrived—you were truly in your element? About The Hosts: Suchi Srinivasan is an expert in AI and digital transformation. Originally from India, her career includes roles at trailblazing organizations like Bell Labs and Microsoft. In 2011, she co-founded the Cleanweb Hackathon, a global initiative driving IT-powered climate solutions with over 10,000 members across 25+ countries. She also advises Women in Cloud, aiming to create $1B in economic opportunities for women entrepreneurs by 2030. Kamila Rakhimova is a fintech leader whose journey took her from Tajikistan to the U.S., where she built a career on her own terms. Leveraging her English proficiency and international relations expertise, she discovered the power of microfinance and moved to the U.S., eventually leading Amazon's Alexa Fund to support underrepresented founders. Subscribe to In Her Ellement on your podcast app of choice to hear meaningful conversations with women in digital, business, and technology.…
Aesthetic Pulse is a weekly show hosted by Andrea Smith and Taleesa Crawford, the owners of Smith and Crawford Company dedicated to helping entrepreneurs in the Aesthetics business grow their profits with better marketing. Each week Taleesa and Andrea will be sharing their marketing expertise from years of helping clients in the aesthetics business achieve major successes. From conversations to interviews, join Aesthetic Pulse each week to learn gain valuable insight into growing your aesthetics business.
Aesthetic Pulse is a weekly show hosted by Andrea Smith and Taleesa Crawford, the owners of Smith and Crawford Company dedicated to helping entrepreneurs in the Aesthetics business grow their profits with better marketing. Each week Taleesa and Andrea will be sharing their marketing expertise from years of helping clients in the aesthetics business achieve major successes. From conversations to interviews, join Aesthetic Pulse each week to learn gain valuable insight into growing your aesthetics business.
Does the idea of using SEO for your business confuse you? In today’s episode, Andrea and Taleesa are talking about the importance of using Search Engine Optimization for your med spa, including how to use it correctly and practical tips on creating balance between SEO and user experience for your clients. Join both Andrea and Taleesa to learn how to start using SEO the right way and how you can avoid some of the common pitfalls of using SEO. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: SEO strategies and common misconceptions 5:33 Evaluating SEO performance and red flags 6:45 SEO strategies for beginners 40:00 Links: Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/…
Are you wondering what you should be doing with your content as the new quarter starts? Today, Andrea and Taleesa are giving you some Q2 content ideas for your aesthetics practice, including fun themes you can use to get your audience engaged. They’re also giving you some practical tips for making content easy. Join both Andrea and Taleesa in this fun episode to learn how you can take your content to the next level without stress. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Content themes and awareness months 4:50 How you can use the spring season in your content 13:45 Stories and the importance of engagement in stories 17:03 Links: Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/…
Have you been wondering how you can increase your sales without sounding like you’re constantly trying to upsell? Today, Andrea and Taleesa are giving you smart strategies for increasing your sales by bundling services for clients and how you can use your marketing to highlight client outcomes. Join both Andrea and Taleesa in this episode to learn how you can add value without compromising profitability and bundle services. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Enhancing client results with add on services 5:46 Overcoming upselling challenges 13:15 Targeting specific client needs 32:47 Links: Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/…
Were you freaking out when TikTok shut down? In today’s episode, Andrea and Taleesa are chatting about the impact of the temporary TikTok ban and sharing the lessons they learned from it, including what you can do to make sure you’re building connections and community offline. Join both Andrea and Taleesa to learn how you can diversify your marketing approach so you’re not dependent on social media or any one platform. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Building a local strategy 12:38 Authentic community building 20:49 Adapting to changing trends 32:40 Links: Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/…
Are you wondering what you should prioritize when it comes to your marketing? Today, Andrea and Taleesa are talking about balancing time, quality, and cost when it comes to marketing your aesthetic practice and how to make sure you're prioritizing what matters in your marketing. Join both Andrea and Taleesa in this episode to learn how to develop an effective marketing strategy that aligns with your practice's needs and resources. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Scenarios of prioritizing time, quality and cost 9:32 How you can reduce time and content errors 24:37 The importance of quality content 25:50 Links: Join the challenge: https://smithandcrawford.com/byoc Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/…
As a medspa owner, it's essential to own the core assets that represent your business. Today, Andrea and Taleesa are diving into the importance of maintaining control over key elements like your website, branding materials, professional photography, marketing collateral, and social media management and why you need to make sure you own these assets. Join both Andrea and Taleesa in this episode to learn why it’s so important to make this essential investment in your business so you can stand out amongst your competitors. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Importance of owning your branding materials 10:16 Professional photography 23:45 Owning your marketing materials 24:15 Links: Join the challenge: https://smithandcrawford.com/byoc Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/…
Is your medspa website feeling a little stale? Today, Andrea and Taleesa are giving you all the tips on what you need to be including on your website and explaining why it’s so crucial to keep it updated and looking fresh for your potential clients. Join both Andrea and Taleesa in this episode to make sure your website makes a great first impression and attracts new clients. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Why you should be updating your website regularly 1:57 Photo shoots and using them on your website 19:17 The importance of using before and after photos 32:01 Links: https://smithandcrawford.com/influencer Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/…
Have you been stumped on what you should be including in your reels? In this episode, Andrea and Taleesa dive into different reel ideas you can use to create engaging and fun content for your social media so you can build trust and engagement with your audience. Join both Andrea and Taleesa for this episode to learn how you can keep your social media followers coming back for more and create fun, relatable videos. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Product comparison reels 3:20 Clinic contest 14:10 Using video testimonials 20:53 Links: https://smithandcrawford.com/influencer Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/…
Are you looking for a way to drive your engagement this season? Today, Andrea and Taleesa are going over five different marketing campaigns you can use for your medspa to boost engagement during the winter months. Listen to this episode to get ideas for collaborating with other local businesses and influencers so you can create a unique experience while engaging with your local community and clients. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Collaborating with local businesses 6:10 Using Valentines day to collaborate 12:46 Working with local influencers 16:15 Links: https://smithandcrawford.com/influencer Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/…
Have you been struggling with what to post on your social media stories? Today, Andrea and Taleesa are giving you live story ideas that you can use with your medspa during the month of January to help your followers that may be suffering from the post-holiday blues and a lack of motivation. Join both Andrea and Talessa to learn how you can engage and build a personal connection with your social media followers and encourage them to get excited about skincare. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: The importance of consistent live stories 1:56 Sharing New Year's resolutions 3:13 Winter skincare and mask safety 13:09 Beating the winter blues and eyecare 20:05 Links: Grab your free story ideas: http://smithandcrawford.com/125-story-ideas Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/…
If you’ve ever wanted to know exactly what you need to do for marketing your medspa in this upcoming year, then this episode is for you. Today, Andrea and Taleesa are outlining a four-step plan to create a yearly marketing plan for your medspa in 2025 so you can have a cohesive framework for your marketing. Join both Andrea and Talessa to learn how to get a solid and planned foundation in place to set your business up for success this year. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Monthly themes 3:28 Thinking outside of the box for events 11:10 Why you should plan your photo shoots ahead of time 15:13 Creating and planning cohesive content that aligns with your monthly theme 34:00 Links: Grab your free story ideas: http://smithandcrawford.com/125-story-ideas Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/…
What New Year’s resolutions have you made for your medspa? In this first episode of 2025, Andrea and Taleesa are going over 9 important New Year's resolutions for aesthetic practice owners to focus on as they go into this upcoming year, including improving your content strategy and stepping up your email marketing campaigns. Join Andrea and Taleesa in this episode to learn how you can start this new year off right and attract new clients while nurturing your current ones. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Planning your content ahead 3:40 Why 2025 should be the year you start hosting events 20:00 Setting realistic goals 31:04 Picking a word for the year 35:25 Links: Grab your free story ideas: http://smithandcrawford.com/125-story-ideas Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/…
Are you utilizing the power of email marketing when it comes to your medspa? Today, Andrea and Taleesa are diving into email marketing and emphasizing how important it is to utilize your email list and how using email puts your medspa at a competitive advantage. Join Andrea and Taleesa in this episode to learn how personalization, value, and consistency in your email campaigns can build client relationships and grow your business. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: ROI and email marketing costs 6:10 Why owning an email list is important and how it’s better than social media 13:00 Infusing your personality and value into emails 23:54 Email marketing as a personal connection tool 31:30 Links: https://www.forbes.com/advisor/business/software/email-marketing-statistics/ Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/…
Are you stuck on what you should be sending clients when it comes to email marketing? Today, Andrea and Taleesa are talking about the importance of email marketing and sharing the essential email automations you need to be sending out to engage your clients so they keep coming back for more. Join Andrea and Taleesa to learn everything you need to be including in your email marketing and hwo you can implement these automations to streamline their business and improve your client engagement. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: What you should be including in your welcome sequence 4:39 The importance of appointment reminders 9:47 How rebooking reminders can help your business grow 16:41 Why you should have email response automations 21:40 Links: Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/…
Have you been looking for the perfect gift for yourself this Christmas? Today, Andrea and Taleesa are sharing 10 marketing materials you can gift yourself this holiday season that will help elevate your medspa and create an amazing experience for your clients. Listen to this episode to learn which essential promotional tools you can use to upgrade your business and enhance your aesthetics practice. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: The importance of having a service menu 10:00 Adding a personal touch with physical gift cards 20:00 How you can encourage Google reviews 24:00 Immediate vs. long term results 15:51 Links: Email us for the free guide: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/…
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