<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/know-what-you-see-with-brian-lowery">Know What You See with Brian Lowery</a></span>
The βKnow What You Seeβ podcast delves into the ways our fundamental need to connect with others profoundly shapes our experience of life. On each episode, through conversations with experts and people just trying to make sense of it all, Brian Lowery takes a journey of explorationβanswering and raising questions to deepen our understanding of and appreciation for the often surprising, sometimes perplexing, and now and then transcendent lives we create together.
Aesthetic Pulse is a weekly show hosted by Andrea Smith and Taleesa Crawford, the owners of Smith and Crawford Company dedicated to helping entrepreneurs in the Aesthetics business grow their profits with better marketing. Each week Taleesa and Andrea will be sharing their marketing expertise from years of helping clients in the aesthetics business achieve major successes. From conversations to interviews, join Aesthetic Pulse each week to learn gain valuable insight into growing your aesthetics business.
Aesthetic Pulse is a weekly show hosted by Andrea Smith and Taleesa Crawford, the owners of Smith and Crawford Company dedicated to helping entrepreneurs in the Aesthetics business grow their profits with better marketing. Each week Taleesa and Andrea will be sharing their marketing expertise from years of helping clients in the aesthetics business achieve major successes. From conversations to interviews, join Aesthetic Pulse each week to learn gain valuable insight into growing your aesthetics business.
As a medspa owner, it's essential to own the core assets that represent your business. Today, Andrea and Taleesa are diving into the importance of maintaining control over key elements like your website, branding materials, professional photography, marketing collateral, and social media management and why you need to make sure you own these assets. Join both Andrea and Taleesa in this episode to learn why itβs so important to make this essential investment in your business so you can stand out amongst your competitors. If you enjoyed this episode please share, rate and review it! Also mentioned in todayβs episode: Importance of owning your branding materials 10:16 Professional photography 23:45 Owning your marketing materials 24:15 Links: Join the challenge: https://smithandcrawford.com/byoc Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/β¦
Is your medspa website feeling a little stale? Today, Andrea and Taleesa are giving you all the tips on what you need to be including on your website and explaining why itβs so crucial to keep it updated and looking fresh for your potential clients. Join both Andrea and Taleesa in this episode to make sure your website makes a great first impression and attracts new clients. If you enjoyed this episode please share, rate and review it! Also mentioned in todayβs episode: Why you should be updating your website regularly 1:57 Photo shoots and using them on your website 19:17 The importance of using before and after photos 32:01 Links: https://smithandcrawford.com/influencer Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/β¦
Have you been stumped on what you should be including in your reels? In this episode, Andrea and Taleesa dive into different reel ideas you can use to create engaging and fun content for your social media so you can build trust and engagement with your audience. Join both Andrea and Taleesa for this episode to learn how you can keep your social media followers coming back for more and create fun, relatable videos. If you enjoyed this episode please share, rate and review it! Also mentioned in todayβs episode: Product comparison reels 3:20 Clinic contest 14:10 Using video testimonials 20:53 Links: https://smithandcrawford.com/influencer Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/β¦
Are you looking for a way to drive your engagement this season? Today, Andrea and Taleesa are going over five different marketing campaigns you can use for your medspa to boost engagement during the winter months. Listen to this episode to get ideas for collaborating with other local businesses and influencers so you can create a unique experience while engaging with your local community and clients. If you enjoyed this episode please share, rate and review it! Also mentioned in todayβs episode: Collaborating with local businesses 6:10 Using Valentines day to collaborate 12:46 Working with local influencers 16:15 Links: https://smithandcrawford.com/influencer Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/β¦
Have you been struggling with what to post on your social media stories? Today, Andrea and Taleesa are giving you live story ideas that you can use with your medspa during the month of January to help your followers that may be suffering from the post-holiday blues and a lack of motivation. Join both Andrea and Talessa to learn how you can engage and build a personal connection with your social media followers and encourage them to get excited about skincare. If you enjoyed this episode please share, rate and review it! Also mentioned in todayβs episode: The importance of consistent live stories 1:56 Sharing New Year's resolutions 3:13 Winter skincare and mask safety 13:09 Beating the winter blues and eyecare 20:05 Links: Grab your free story ideas: http://smithandcrawford.com/125-story-ideas Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/β¦
If youβve ever wanted to know exactly what you need to do for marketing your medspa in this upcoming year, then this episode is for you. Today, Andrea and Taleesa are outlining a four-step plan to create a yearly marketing plan for your medspa in 2025 so you can have a cohesive framework for your marketing. Join both Andrea and Talessa to learn how to get a solid and planned foundation in place to set your business up for success this year. If you enjoyed this episode please share, rate and review it! Also mentioned in todayβs episode: Monthly themes 3:28 Thinking outside of the box for events 11:10 Why you should plan your photo shoots ahead of time 15:13 Creating and planning cohesive content that aligns with your monthly theme 34:00 Links: Grab your free story ideas: http://smithandcrawford.com/125-story-ideas Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/β¦
What New Yearβs resolutions have you made for your medspa? In this first episode of 2025, Andrea and Taleesa are going over 9 important New Year's resolutions for aesthetic practice owners to focus on as they go into this upcoming year, including improving your content strategy and stepping up your email marketing campaigns. Join Andrea and Taleesa in this episode to learn how you can start this new year off right and attract new clients while nurturing your current ones. If you enjoyed this episode please share, rate and review it! Also mentioned in todayβs episode: Planning your content ahead 3:40 Why 2025 should be the year you start hosting events 20:00 Setting realistic goals 31:04 Picking a word for the year 35:25 Links: Grab your free story ideas: http://smithandcrawford.com/125-story-ideas Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/β¦
Are you utilizing the power of email marketing when it comes to your medspa? Today, Andrea and Taleesa are diving into email marketing and emphasizing how important it is to utilize your email list and how using email puts your medspa at a competitive advantage. Join Andrea and Taleesa in this episode to learn how personalization, value, and consistency in your email campaigns can build client relationships and grow your business. If you enjoyed this episode please share, rate and review it! Also mentioned in todayβs episode: ROI and email marketing costs 6:10 Why owning an email list is important and how itβs better than social media 13:00 Infusing your personality and value into emails 23:54 Email marketing as a personal connection tool 31:30 Links: https://www.forbes.com/advisor/business/software/email-marketing-statistics/ Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/β¦
Are you stuck on what you should be sending clients when it comes to email marketing? Today, Andrea and Taleesa are talking about the importance of email marketing and sharing the essential email automations you need to be sending out to engage your clients so they keep coming back for more. Join Andrea and Taleesa to learn everything you need to be including in your email marketing and hwo you can implement these automations to streamline their business and improve your client engagement. If you enjoyed this episode please share, rate and review it! Also mentioned in todayβs episode: What you should be including in your welcome sequence 4:39 The importance of appointment reminders 9:47 How rebooking reminders can help your business grow 16:41 Why you should have email response automations 21:40 Links: Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/β¦
Have you been looking for the perfect gift for yourself this Christmas? Today, Andrea and Taleesa are sharing 10 marketing materials you can gift yourself this holiday season that will help elevate your medspa and create an amazing experience for your clients. Listen to this episode to learn which essential promotional tools you can use to upgrade your business and enhance your aesthetics practice. If you enjoyed this episode please share, rate and review it! Also mentioned in todayβs episode: The importance of having a service menu 10:00 Adding a personal touch with physical gift cards 20:00 How you can encourage Google reviews 24:00 Immediate vs. long term results 15:51 Links: Email us for the free guide: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/β¦
Have you been wondering if using Google Ads is right for your medspa? Today, Andrea and Taleesa are going over 10 key points about Google Ads, and emphasizing both the benefits and drawbacks for medspa owners. Theyβre diving into why you should consider hiring a professional, a realistic budget and expectations for business owners. Join both Andrea and Taleesa in this episode to learn how Google ads can be an effective way to reach potential customers who are actively searching for your services and how you can make sure youβre doing it strategically. If you enjoyed this episode please share, rate and review it! Also mentioned in todayβs episode: The benefits and potential drawbacks of Google ads 1:52 Cost and budget consideration 7:27 SEO vs. Google ads 8:55 Immediate vs. long term results 15:51 Links: Email us for the free guide: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/β¦
Are you looking to bring some holiday cheer into your medspa this season? As Christmas time approaches, Andrea and Taleesa are giving you 12 fun and creative ways you can bring the seasonal fun into your esthetics practice so you can enhance your clients experience while sharing your holiday spirit with them. Join both Andrea and Taleesa in this episode to learn how you can make your medspa stand out this holiday season. If you enjoyed this episode please share, rate and review it! Also mentioned in todayβs episode: The dual benefit of holiday activities at your medspa 3:42 Incorporating community engagement with your holiday spirit 8:35 Creating fun and engaging experiences for clients 12:09 The importance of decorating 17:21 Links: Email us for the free guide: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/β¦
Have you been wondering if you should start running social media ads for your medspa? Today, Andrea and Taleesa are sharing the ins and outs of Meta ads and emphasizing the importance of understanding costs, strategies and lead quality. Theyβre also talking about why you should consider hiring a professional for running your social media ads. Join Andrea and Taleesa in this episode to learn if running ads on Meta is right for your medspa and how you can make sure you set realistic expectations before starting. If you enjoyed this episode please share, rate and review it! Also mentioned in todayβs episode: Cost considerations of Meta ads 1:51 How you can make sure you choose the right professional to help 20:35 Setting realistic expectations for ad campaigns 35:00 The role of contracts and considerations 41:42 Links: Contact us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/β¦
Have you ever wondered what the exact steps are you need to take to make sure your event is successful? Today, Andrea and Taleesa are diving into the 2nd portion of how you can host an event for your medspa and giving you the action steps you can take to have a memorable and profitable event. Listen to this episode to get the blueprint you need to make sure your event goes off without a hitch, brings in new clients and creates a memorable experience for everyone. If you enjoyed this episode please share, rate and review it! Also mentioned in todayβs episode: What you should be doing 2 months before the event to prepare 2:39 Building excitement for your event 8:39 What you need to do a week before the event 13:26 Ensuring a successful experience the day of 19:41 Links: Contact us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/β¦
Today, Andrea and Taleesa discuss the importance of hosting quarterly events for esthetic practices, and how it can help businesses generate significant cash injections and build new client relationships. Join Andrea and Taleesa and they highlight the benefits of hosting events for your business and how it can help you bring in more revenue and also foster a sense of community. . If you enjoyed this episode please share, rate and review it! Also mentioned in todayβs episode: Why you should be hosting quarterly events 2:31 Normalizing services and building trust 11:10 Establishing expertise 17:10 Building community 20:32 Links: Contact us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/β¦
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