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Avoid the Hype: Making Smart Choices in Marketing Tech
Manage episode 407086717 series 3557636
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This week our host Brandi Starr is joined by Brian Cooper, Marketing professional and Author.
Brian was most recently the Vice President of the Digital, Data, and Demand team at Juniper Networks. He has also served on the board of directors for the Advertising Research Foundation and the Marketing Science Institute.
He is a frequent publisher, including an article titled “Don’t Buy the Wrong Marketing Tech” in the Harvard Business Review and a book titled “Custom Surveys Within your Budget.”
Prior to Juniper, Brian served on the senior leadership team at RealityMine where he built a US, West Coast presence for the company. Before joining RealityMine, he was the SVP for the customer, employee, and reputation practice for the western region where he was responsible for designing and overseeing research programs, maintaining client relationships, and managing a team of account executives, research managers, and project managers.
Brian holds a Bachelor of Science degree in Economics from Southern Oregon University and an MBA from the Wharton School of Business, University of Pennsylvania.
On the couch in this weeks’ episode of Revenue Rehab, Brandi and Brian will tackle Avoid the Hype: Making Smart Choices in Marketing Tech.
Links:Get in touch with Brian Cooper on:
- Harvard Business School Article: Don’t Buy the Wrong Marketing Tech
- Book: Custom Surveys Within your Budget
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
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