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Take Your Brand to New Heights with Strategic Marketing
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In this episode of "The Lazy CEO Podcast," host Jim Schleckser interviews Nancie Ruder, an accomplished marketing strategist with over 25 years of experience working with major brands like Georgetown University, Nike, and Samsung. Nancie shares insights on the complexities of marketing, explaining it as both an art and a science that requires deep understanding and strategic implementation.
Nancie discusses her background, including starting her career in a large ad agency, and her move to establish her own consultancy focused on internal brand development rather than external communications. She emphasizes the importance of internal clarity and authenticity in branding, highlighting that a brand must deliver on its promises and maintain logical consistency with its strategic vision.
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