The State of American Whiskey
Manage episode 407363538 series 3559771
What does it take to make world-class American whiskey? On this episode of Blending Bourbon, David and Dixon dive into the complex world of American whiskey. It's not just about slapping a catchy label and a compelling backstory on a bottle to create a winning brand. They explore the nuances of brand recognition, promotion, and all the complexities that truly set bourbons and whiskey blends apart from one another. Join us for a deep dive into this delicious and sophisticated world!
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This podcast is produced by Two Brothers Creative 2023.
65 episodes