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Why should your business care about Sales Enablement? w/ Roderick Jefferson
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When your company doesn't see the value of enablement, how can you show its worth and value?
My guest this week is Roderick Jefferson, Bestselling Author, Keynote Speaker and CEO.
Today you'll learn:
How to show what Sales Enablement REALLY does for the business
What Metrics you should use to show your value
How you can unlock Sales Potential
As Roderick says: "Think about an Orchestra, all trying to play the right song, but sometimes they're stepping on top of each other...the same thing happens with companies; we're all trying to do the right thing on behalf of the customer or prospect, but the problem is you don't have the orchestrator.
I believe that Enablement is that, they are that one organisation or individual that steps up taps the stand and all that noise and chaos going on internally becomes a beautiful sheet of music."
Check out the episode now! And subscribe to get more episodes like this one!
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