Gamifying Courses: The Future of Education With Murray Gray

The Customer Wins

Murray Gray is the Co-founder of Xperiencify, a platform helping course creators get more people to complete their online courses. He is the developer of the “Experiencification” methodology: a powerful combination of techniques from the fields of games, adult learning psychology, and the gambling industries.

A self-taught marketer and entrepreneur, Murray has made a career out of building software platforms to make life easier for other business owners. He is also the Founder of Engagify, and has previously founded and co-founded numerous companies such as Live Your Message, HeroicNow.com, Adicted.io, Fansflood, and others.

In this episode…

Courses are one of the best ways to improve someone's skills or train employees. However, research shows that only about 3% of people who purchase online courses ever complete them. Gamifying the course could be a game-changer for you.

Serial entrepreneur Murray Gray is a course creator who has been releasing courses for years to help people transform their lives through education. With time, he discovered that only a handful of people who bought his course would finish it and get the desired results. This propelled him to find an easy and fun way to get more people to complete his online courses. He shares how he increased the course completion rates by leveraging games and human psychology in the course creation process.

In this episode of The Customer Wins, Richard Walker sits down with Murray Gray, Co-founder of Xperiencify, to discuss how course creators can improve course completion rates. Murray discusses how Xperiencify helps people, its metrics for online course completion rates and how they impact sales, key things to improve course completion rates, and its ideal clients and customer success stories.