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#344 - You need to create a “moat” around your brand like Harley Davidson and Zappos
Manage episode 422841959 series 3563053
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In medieval times, a moat protected castles from enemies. In 2024 and beyond, creating a "moat" around your brand is essential for success in e-commerce. It's no longer enough to have a great product; you need to give your market compelling reasons to purchase your products and remain loyal to your community long-term.
In this episode, I discuss strategies for building this protective moat around your brand, ensuring lasting success and customer loyalty. Learn how to fortify your brand and thrive in the competitive e-commerce landscape.
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Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
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