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Snap’s Secret Sauce: How Gen Z is Shaping the Future of Ads

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Content provided by Consumer Technology Association. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Consumer Technology Association or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Alexander Dao, Global Head of Agency Development & Sales Partnerships at Snap, joins James Kotecki in the CES C Space Studio to discuss how Snap uses their unfiltered and personalized approach when working with brand partnerships, revolutionizing the traditional ad tactic to better reach the Gen Z audience.

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189 episodes

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Manage episode 473225395 series 3563366
Content provided by Consumer Technology Association. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Consumer Technology Association or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Alexander Dao, Global Head of Agency Development & Sales Partnerships at Snap, joins James Kotecki in the CES C Space Studio to discuss how Snap uses their unfiltered and personalized approach when working with brand partnerships, revolutionizing the traditional ad tactic to better reach the Gen Z audience.

  continue reading

189 episodes

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Tubi CEO Anjali Sud joins James Kotecki in the CES C Space Studio to explore the unique offerings Tubi provides to consumers, including the world’s largest ad-supported, free video library. Learn how Tubi is breaking down barriers for independent creators and blending long-form and short-form storytelling to enhance the viewing experience.…
 
Kristen Banks, Senior Vice President of Marketing at the Las Vegas Raiders, joins James Kotecki in the CES C Space Studio to recap the success of Super Bowl LVIII in Las Vegas. She also discusses primetime marketing strategies, fan engagement beyond the field, and how technology is transforming fan data.…
 
Jen Wong, COO of Reddit, and Lisa Utzschneider, CEO of Integral Ad Science, joins James Kotecki in the CES C Space Studio to explore the relationship between Reddit and Integral Ad Science and how AI and ad integration is a perfect companion to Reddit. Discover how AI technology can benefit from Reddit’s communities and Integral Ad Science’s new launch of Brand Safety and Sustainability and Total Media Performance.…
 
Gülen Bengi, Lead Global Chief Marketing Officer, Mars and Global Chief Growth Officer, Mars Snacking, joins James Kotecki in the CES C Space Studio to discuss exciting innovations at Mars Snacking, including a new partnership with Razor to develop food products tailored for gaming communities. Also, learn about Mars Snacking's climate initiatives and their commitment to sustainability.…
 
Eric Weisberg, Global Chief Creative Officer at Havas Health Network, joins James Kotecki in the CES C Space Studio to discuss how the company is prioritizing inclusivity in strategies for GLP-1 brands. Discover Havas Health Network’s launch of the new trend intelligence report "Superwomen" and their efforts to close health equity gaps.…
 
Mike Romoff, Chief Revenue Officer at Reddit, joins James Kotecki in the CES C Space Studio to discuss how Reddit is paving the way for innovative brand and community relationships by utilizing “ask me anything” forums. Romoff also discusses how Reddit’s well of human-generated information is the perfect match for AI training.…
 
China Widener, Vice Chair and US Technology, Media, and Telecommunications Industry Leader of Deloitte, joins James Kotecki in the CES C Space Studio to discuss how the technology industry should be responsible for educating consumers on the benefits of AI while balancing privacy to maintain transparency and accountability.…
 
In this final mini-series episode, CES Hosts, Justine Ezarik and Brian Tong, cover some of the coolest things to see at CES, including the CES Innovation Awards. Plus, get an insider's look at the marketing, media, and advertising magic happening at C Space. Don't miss out on the tech trends and the buzz that make CES the ultimate tech event of the year!…
 
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CES Tech Talk
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CES is the most powerful tech event in the world, and this year will be no different. From brilliant keynotes to an audio "fly-over" of the show floor, this episode covers what to expect at CES 2025 from CTA's leading executives. Discover the exciting trends, innovations and conversations that will take place at CES . Here's a sneak peek: Explore ground-breaking exhibitors leading the future in tech innovation. Learn more about the CES landscape and how each venue brings different tech categories to life. Gain personal insights on the most exciting topics from the ones who know CES best. Still haven’t registered? DIVE IN here: www.ces.tech/register…
 
Ever wondered what’s going on behind the scenes when you tap “go” on your GPS? Maps are constantly working their magic, updating in real-time to get us from point A to point B as quickly as possible. While it is an everyday tool for many people, mapping and location capabilities are evolving and revolutionizing how we navigate the world. Here’s a sneak peak: Open-source technology: “It takes the world to map the world.” How collective data is paving the way for a fully mapped, more connected world. Autonomous driving: Why precision maps are a game-changer for self-driving cars and the future of transportation. Real-time mapping: its impact on emergency response time and its potential to enhance safety and efficiency on the road…
 
Listen in as we explore the hybrid care model transforming healthcare. Sleek CareStations, powered by both human interaction and remote technology, are bridging the gap for those without access to traditional care, reshaping global healthcare access and quality. Discover how hybrid care addresses the limitations of traditional clinics and telemedicine, offering a more accessible, efficient, and scalable solution for everyday care. Here's a sneak peak: Bridging Healthcare Gaps: Technology solutions are addressing healthcare deserts, providing underserved communities with access to high-quality care. Combining the Best of Both Worlds: The hybrid care model integrates human interaction with remote technology, overcoming the limitations of traditional clinics and telemedicine to offer comprehensive care with real-time diagnostics. Scalable & Efficient: Unlike traditional clinic-based care, which is costly and hard to scale, hybrid CareStations provide a cost-effective, self-cleaning, and private alternative that can be deployed globally to address healthcare access and quality challenges.…
 
Has futuristic living become a reality? With the new energy-efficient, intelligent homes from Haus.me, that might just be the case. Described as looking like they were designed by Apple and Tesla, these structures are completely self-sustainable, making it possible to live nearly anywhere. Listen in as we discuss the technologies powering this new way of living. Here’s a sneak peak: A fully functioning home delivered and set up in just hours, anywhere on the planet. Next-level energy solutions that maximize power usage efficiency. Morning espresso made from water generated from air humidity and sunshine. Shelters designed to withstand category five hurricanes. Homes integrating technologies for air quality control, energy efficiency, and acoustic control.…
 
What does diversity, equity and inclusion look like in the tech world? And does it still matter? We explore the current state of equality in tech, the impact of AI on bias, and the future of female leadership in the industry. Listen in on this thought-provoking conversation that delves into the critical issues shaping the tech landscape, and why this is more important than ever. In this episode: The importance of recognizing diversity and inclusion as a company Defining equity compared to equality The future of training ethical AI The critical need for accessibility and disability inclusion…
 
Ready to take the guesswork out of searching endlessly for something to watch? Your living room is getting an upgrade. From transparent screens and infinite display resolution to your personal AI assistant, learn how Samsung is redefining home entertainment to create a more intuitive, customizable, and responsive experience: On-device AI is upping the game for at home viewing experiences by actively enhancing content Samsung debuted their transparent micro-LED screen at CES making waves for brighter pictures and opening the door to many new smart home applications The future of AI companion robots is looking bright as we discuss what homelife may look like in 2030…
 
Electric and autonomous vehicle advancements are going beyond your everyday passenger vehicle. Oshkosh Corporation is working to bring the next wave of industrial vehicle innovations to everyday heroes from USPS vehicles to firetrucks. On this episode of CES Tech Talk, discover these latest advancements with Jay Iyengar, Executive Vice President and Chief Technology and Strategic Sourcing Officer at Oshkosh Corporation. Listen along as we discuss these exciting topics surrounding the future of vehicle tech: How "moments of autonomy" can boost productivity, including jet bridges that can dock themselves to planes within inches, saving airlines thousands per hour. Purpose-built vehicle technology allows everyday heroes to operate more safely and sustainably as they provide services essential for society. Former delivery vehicles, dating back to the 1980s, were noisy, hot, and fuel-inefficient. These Oshkosh vehicles are equipped with AC and modern safety features like airbags, 360-cameras and blind-spot monitoring, boasting a significant upgrade. The Postal Service plans to add 60,000 next-gen vehicles to its fleet, with a significant number being electric, all part of a $40 billion transformation!…
 
The gaming landscape is an ever-changing industry that continues to grow as technology evolves. Today, anyone can be a gamer, from casual mobile gamers to die-hard PC enthusiasts, and adaptive hardware and inclusive game design assist in making this possible. This episode explores the intersection of technology and accessibility in gaming, specifically how it is elevating player experiences and how gaming is not just a pastime, but an evolving economic force. Here’s a sneak peek into how gaming is influencing the world: When it comes to global revenues, the gaming industry is the largest segment of the entertainment industry. At roughly $187 billion globally, it's bigger than the music + movies industries combined. U.S consumers are projected to spend a whopping $50 billion on video game services and software in 2024, a 3% increase from last year. For Gen Z and Gen Alpha, gaming is more than just entertainment; it serves as a platform for shared experiences and emotional connections, shaping their worldview and creating a culture that extends beyond the game itself.…
 
The Paris 2024 Olympics are set to transform the viewing and advertising experience like never before. As we anticipate the first Games post-Covid, the return of fans to the stands is adding an extra layer of excitement. Both in-person and online, it's shaping up to be the biggest event of the year, and possibly the decade. The game-changing streaming experiences, digital advertising strategies, and captivating storytelling methods will make these games unforgettable. In this episode:…
 
Tune in to hear Jenn Creegan, the VP of Global Marketing and Operations at Microsoft Advertising, give an inside look at some major evolutions in AI that are changing the advertising landscape. Learn about the influence of generative AI and conversational ads on consumer behavior and digital marketing, and why sustainability and diversity efforts are key to a successful future. In this episode: Understand the impact of Generative AI on consumer behavior. Uncover the power of conversational ads and digital marketing and learn how to engage your audience in a whole new way. Discover the sustainability efforts undertaken by tech companies and learn how to integrate sustainable practices into your marketing strategies. Embrace diversity and inclusion in the technology industry to foster innovation and reach a broader audience.…
 
Hear the Chief Digital and Marketing Officer of L'Oréal unveil their commitment to innovation in the beauty industry. From revolutionary makeup applying technology for those with hand motion disabilities to the deeper meaning of identity formation, this conversation will change the way you see the intersection of beauty and tech. Learn how, amidst evolving technologies, L'Oréal remains dedicated to empowering individuals through beauty. In this episode: Discover the profound impact of digital transformation on the beauty industry and how it's reshaping consumer experiences. Uncover the latest advancements in hair dryer technology that are revolutionizing hairstyling and salon experiences. Understand the role of technology in shaping individual identities and its influence on beauty preferences and self-expression.…
 
Consumers today are accessing content across a wide variety of devices and platforms - from smart TVs to tablets and everything in between. This fragmentation presents both challenges and opportunities for brands looking to effectively reach target audiences. We learn valuable insights on how Comscore is helping marketers maximize impact by identifying cross-platform consumers and coordinating messaging to them across screens. In this episode: Explore the latest cross-platform consumer consumption trends. Learn how to maximize ad reach across screens for a more impactful advertising strategy. Uncover the pivotal role of AI in shaping innovative advertising strategies for the future. Discover the untapped opportunities in gaming for marketers to connect with a vast, engaged audience. Master the art of building trust in digital ad measurement for more reliable and effective campaigns.…
 
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