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What to Do If Your Market Isn’t Big Enough
Manage episode 424366526 series 3576892
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Co-hosts Eric Franchi and Joe Zappa cover what to do if your market is too small to achieve your business goals. For example:
- How to launch a new product or enter into a new market
- When and how to involve your customers in market expansion efforts
- What sales/marketing and product teams need to do to get aligned
- How to derisk your transition by enlisting customer champions
If you’re eyeing a pivot to retail media and/or CTV right now, this is for you!
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