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Ep. 120 - Mastering Book Marketing with Alan Weiss
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Start Early for Success
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Are you an author who wants to have a successful book?
If so, you need to start marketing early. In this episode of She Talks Business, Alan Weiss and I discuss the importance of early planning and marketing for a successful book launch.
The Timeliness of Book Marketing
Many authors leave book marketing until the last minute. Book reading and sales are on the rise, which makes early planning crucial for success. Starting early allows you as an author to build momentum and leverage the growing interest in books.
Building a Marketing Plan
Creating a strategic book marketing plan involves several key steps. You must pay attention to book cover design, ensuring it resonates with the target audience. Additionally, creating a compelling landing page with bonuses and incentives encourages your readers to pre-purchase the book. Organizing events, such as Fireside chats and summits, will engage your audience and increase book visibility.
Time and Effort Investment
There is a parallel between book marketing and successful business marketing. Many people only focus on marketing when they need business, instead of approaching it as a long-term endeavor. You must understand that book promotion requires proactive planning and execution, just like marketing a business.
Expanding Your Presence
Traditional book tours are no longer the primary means of marketing. Marketing through online platforms and social media has gained prominence. You should prioritize obtaining verified reviews, as they hold more weight than testimonials. Maintaining authenticity and originality in promotion helps complement your unique voice.
Mastering book marketing requires early planning, consistent effort, and proactive execution. These lessons can be applied to business marketing as well. I encourage you to start early, create a solid marketing plan, and invest time and effort into your book or business endeavors. Remember, success comes to those who embrace the long game and approach marketing strategically.
What's In This Episode
Importance of starting book marketing well in advance
Parallel between marketing a book and marketing a business
Importance of applying the same effort and talent to promote a book as to create it
What To Do Next
Visit lisalarter.com/e120 for all resources from this episode.
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