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Ep. 78 - The Business of Selling Value with Alan Weiss
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How writing a valuable book will improve your status as a business owner
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Books are symbols of thought leaders, experts, and even icons, but not everyone who writes a book is in the business of selling books. Sounds contradictory, doesn’t it?
When you take the value you provide and turn it into a book, you are creating another level of value-based content, and this content can help you reach a whole new level of clients you wouldn’t have been able to reach before if you master your book marketing plan.
In the final episode of the Masterful Marketing season with Alan Weiss, we discuss the hard work behind writing a book and how it can change the value you bring to your market.
What’s in This Episode
- The challenge of writing a book proposal
- A plan vs. a roadmap
- Using your book for marketing
- Information about Masterful Marketing
What To Do Next
Visit lisalarter.com/e78 for all resources from this episode.
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