Artwork

Content provided by J. Sperling Reich & Michael Giltz, J. Sperling Reich, and Michael Giltz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by J. Sperling Reich & Michael Giltz, J. Sperling Reich, and Michael Giltz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Showbiz Sandbox 652: Comscore, Nielsen and the Battle Over TV Ratings

1:11:38
 
Share
 

Manage episode 408999264 series 1174564
Content provided by J. Sperling Reich & Michael Giltz, J. Sperling Reich, and Michael Giltz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by J. Sperling Reich & Michael Giltz, J. Sperling Reich, and Michael Giltz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The way audiences watch television has changed radically over the past ten years, bet it when, where or how. Nielsen, long the king of TV ratings, is facing competition from upstarts like Comscore. With viewership on mobile and over-the-top devices not always being measured, advertisers are beginning to include social media awareness into account when […]

The post Showbiz Sandbox 652: Comscore, Nielsen and the Battle Over TV Ratings appeared first on Showbiz Sandbox.

  continue reading

171 episodes

Artwork
iconShare
 
Manage episode 408999264 series 1174564
Content provided by J. Sperling Reich & Michael Giltz, J. Sperling Reich, and Michael Giltz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by J. Sperling Reich & Michael Giltz, J. Sperling Reich, and Michael Giltz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The way audiences watch television has changed radically over the past ten years, bet it when, where or how. Nielsen, long the king of TV ratings, is facing competition from upstarts like Comscore. With viewership on mobile and over-the-top devices not always being measured, advertisers are beginning to include social media awareness into account when […]

The post Showbiz Sandbox 652: Comscore, Nielsen and the Battle Over TV Ratings appeared first on Showbiz Sandbox.

  continue reading

171 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide