19 - Jamie Mittelman talks about changing the male domination of sports media coverage

Sideline Sisters

Jamie has a background in media, having managed a $30 Million media portfolio on behalf of the conglomerate of Yahoo, The Huffington Post, AoL, and Verizon. Her passion for sport, diversity and inclusion inspired her to found Flame Bearers while receiving her Masters in Public Administration from the Harvard Kennedy School where she received an award for her significant impact on the Harvard community. Jamie's work with Flame Bearers has reach in 48 countries and recently received 4 Signal Awards in the categories of Diversity, Equity & Inclusion and Public Service & Activism. Prior to Harvard, Jamie received her MBA from Dartmouth's Tuck School of Business. Flame Bearers is the first global storytelling platform celebrating the stories of women Olympians and Paralympians. From household names to unsung heroes around the world, each featured story highlights the successes, struggles and social issues that drive the world's most prestigious athletes. Flame Bearers brings these champions' stories to life via podcast, video, and live events.
Jamie's Notes from the Sidelines:

1. Historically 96% of televised prime time sports media coverage has gone to men. A new statistic shows women are getting up to 15% of the coverage. This shows improvement, but not the equity Jamie is working towards.
2. There will be parity at the 2024 games in terms of the number of male + female Olympians, for the first time in history. The last games was the first to televise the Paralympics.
3. Three lessons Jamie has learned from interviewing Olympians and Paralympians:
   1. Hearing no or experiencing loss is an opportunity to learn and grow versus simply shutting down.
   2. No winner gets to the podium alone; they all have a tribe behind them.
   3. Resilience means something different to each athlete, but they all know bumps are inevitable, just a temporary setback. It's what you do afterwards that makes all the difference.

Check out the Leylah Fernandez ad that we talked about

Jamie's podcast
Flamebearer's Instagram
Flamebearers website
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