Why Losing Followers is the Best Thing for Your Brand

Small Business PR

#Entrepreneur #Business #Self-Improvement #Marketing #Gloria Chou #Public Relations #Podcasting Education

44:18

AI and Generative AI are transforming cybersecurity by enhancing threat detection and response. These technologies offer unmatched accuracy and efficiency, making them crucial for protecting sensitive data. As cyber threats evolve, integrating AI into security strategies is essential. This week, Dave, Esmee and Rob talk to Corence Klop, CISO at the Rabobank, about the expanding role of AI and Generative AI in cybersecurity, and how to begin integrating these technologies into your organization. TLDR 04:45 Rob is confused about wrong AI information for a hotel booking 08:20 Conversation with Corence 33:40 How can you identify the state of flow for your end-user in agile practices? 40:50 Going to the swimming pool and disco with your daughter Guest Corence Klop: https://www.linkedin.com/in/corenceklop/ Hosts Dave Chapman: https://www.linkedin.com/in/chapmandr/ Esmee van de Giessen: https://www.linkedin.com/in/esmeevandegiessen/ Rob Kernahan: https://www.linkedin.com/in/rob-kernahan/ Production Marcel van der Burg: https://www.linkedin.com/in/marcel-vd-burg/ Dave Chapman: https://www.linkedin.com/in/chapmandr/ Sound Ben Corbett: https://www.linkedin.com/in/ben-corbett-3b6a11135/ Louis Corbett: https://www.linkedin.com/in/louis-corbett-087250264/ ' Cloud Realities' is an original podcast from Capgemini…

about a year ago 14:06

MP3•Episode home

Key Insights on Embracing Personal Values, Authenticity, Community, and Redefining Success in Business

The power of being unapologetic about personal values in business
How societal changes and challenges are shaping business practices
Why authenticity and self-expression are crucial in marketing
Navigating shadow banning on social media and its impact on marketing strategies
The role of community responsibility in building a strong business
Evolving consumer expectations for authentic brand connections
Redefining success to prioritize human connection and impact over financial metrics
Encouragement to embrace unique stories and challenge conventional business norms

Your authentic voice, story, and values are your greatest assets—powerful even in their imperfection. The more you show up unapologetically, the more your ideal audience will find and connect with you. This year, embrace the courage to speak up, build your brand, and create meaningful impact. Keep showing up, expressing yourself, and being radically you—the world (and the right opportunities) are waiting!

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
Join the Small Biz PR Facebook Group to get the best PR Tips
Download the 10 ways to get free PR for your small business
DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

183 episodes

Why Losing Followers is the Best Thing for Your Brand

Small Business PR

published about a year ago

MP3•Episode home

Key Insights on Embracing Personal Values, Authenticity, Community, and Redefining Success in Business

The power of being unapologetic about personal values in business
How societal changes and challenges are shaping business practices
Why authenticity and self-expression are crucial in marketing
Navigating shadow banning on social media and its impact on marketing strategies
The role of community responsibility in building a strong business
Evolving consumer expectations for authentic brand connections
Redefining success to prioritize human connection and impact over financial metrics
Encouragement to embrace unique stories and challenge conventional business norms

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
Join the Small Biz PR Facebook Group to get the best PR Tips
Download the 10 ways to get free PR for your small business
DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

183 episodes

#Entrepreneur #Business #Self-Improvement #Marketing #Gloria Chou #Public Relations #Podcasting Education

Semua episod

Small Business PR

1
How To Get Featured In Mother's Day Gift Guides 20:23

3 days ago20:23

20:23

Want your product featured in Mother’s Day gift guides but don’t know where to start? In this episode, I break down proven PR strategies to pitch journalists, stand out in a crowded inbox, and land free media coverage—all without hiring a PR agency. Learn how to craft the perfect pitch, find the right media contacts, and increase your chances of getting featured. Plus, I share real-life success stories and insider tips you can start using today! Crafting the Perfect PR Pitch for Mother's Day (and Beyond) Substack for finding journalist opportunities before publication Source of Sources (replacing HARO) for daily journalist requests Research publication-specific gift guide parameters Focus on 1-2 standout items rather than your entire product line Use email tracking software to monitor if journalists open emails Building credibility to compete with larger brands Getting featured in gift guides provides small businesses year-round visibility without expensive ads. Research publication opportunities, craft targeted pitches, and follow up strategically to secure media coverage—even with a single product. PR is a numbers game where persistence builds credibility. If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass . Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941…

Small Business PR

1
PR on a Budget: Free Tools to Get Your Brand Featured w/ Swapna Patel 38:02

9 days ago38:02

38:02

Want to land media coverage without hiring a pricey PR agency? This episode breaks down the best free PR tools and media pitching strategies to help you connect with journalists, craft compelling pitches, and get featured in top publications. Whether you’re a small business owner, startup founder, or entrepreneur, these proven tactics will help you boost brand awareness, gain publicity, and build credibility—all without spending a dime! The Secret to Writing PR Pitches That Journalists Actually Read Using free tools like HARO (Help a Reporter Out) and Substack for press coverage. Crafting compelling pitches that get responses. How personal experiences can enhance media opportunities. Overcoming cultural barriers to self-promotion. Following up with journalists, responding quickly, and positioning as an expert. Finding unexpected PR opportunities in different industries. Maintaining relationships with journalists and leveraging past features. Securing media coverage doesn’t have to cost a fortune. By leveraging free PR tools like HARO and Substack, crafting compelling pitches, and strategically following up with journalists, you can land press features that boost your credibility and brand visibility. Remember, media success is about consistency, relationship-building, and positioning yourself as an expert in your field. Start implementing these tactics today, and watch your business gain the recognition it deserves—all without hiring an expensive PR agency! If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass . Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941 Looking for PR podcasters to listen to or for your outreach campaign to promote your brand or product? Our PR podcasters list is what you need podcast.feedspot.com/pr_podcasts/ Learn more about Swapna Patel: Instagram: https://www.instagram.com/style.remixx/ Website: https://www.styleremixx.com/…

Small Business PR

1
3 Ways to Grow Your Email List Using PR w/Liz Wilcox 21:48

17 days ago21:48

21:48

Looking to grow your email list without spending on ads? PR expert Liz Wilcox reveals three powerful strategies to attract subscribers using media coverage and publicity. Learn how to turn press features into email sign-ups, boost brand credibility, and nurture long-term customer relationships. Don’t miss this episode—discover how strategic PR can fuel your email marketing success! How to Build Multi-Six-Figure Business Without Paid Ads Using Organic PR: Strategies to get noticed through podcasts, summits, and online networking Convert PR exposure into email list growth with a strong call to action Create a PR pitch that captivates and converts Optimize your website to capture leads from PR-driven traffic Leverage social media to amplify PR efforts and grow your email list By securing media coverage, crafting a compelling call to action, and optimizing your website for lead generation, you can turn press features into a steady flow of email subscribers. Leveraging social media further amplifies your reach, boosts brand credibility, and keeps your audience engaged for long-term growth. If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass . Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941 Learn more about Liz Wilcox: Website: https://lizwilcox.com/ Instagram: https://www.instagram.com/thelizwilcox/…

Small Business PR

1
Lessons I Learned From Scaling To 7 Figures 26:43

24 days ago26:43

26:43

Discover the painful lessons I’ve learned, the hard truths I’ve faced, and the invaluable insights I’ve gained while growing my online business. From tackling digital marketing challenges and boosting social media engagement to building a sustainable business model, I share real-world experiences to help entrepreneurs avoid costly mistakes. Whether you're looking for growth strategies, marketing tips, or ways to scale your business online, this is your go-to resource for success. Essential Lessons for Scaling Your Business to $1 Million and Beyond Leverage existing platforms before building your own. Adapt and refine your business model to stay relevant. Address deep-rooted fears to unlock greater business potential. Surround yourself with experienced mentors and peers. Not everyone is your ideal client—clarify who you serve. Invest in tools, team members, and systems for efficiency. Stop relying on cookie-cutter marketing strategies. Scaling an online business is a journey filled with challenges, setbacks, and breakthrough moments. Stay committed, embrace innovation, and keep optimizing your strategies. Success in the digital world isn’t just about working harder—it’s about working smarter. Implement these proven tactics, and you'll be well on your way to building a profitable and sustainable online business. If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass . Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941…

Small Business PR

1
Secret to Product Photos That Sell w/ Lyrik Fryer 25:22

4 weeks ago25:22

25:22

Are your product photos failing to convert casual scrollers into paying customers? In this episode, product photography expert Lyrik Fryer reveals must-know techniques for capturing attention, building brand trust, and showcasing your product’s value. Learn how to create high-converting product images that boost eCommerce sales, increase engagement, and drive conversions. Don’t miss these expert tips to make your eCommerce product photography work for you and turn views into revenue! Snap, Sell, Repeat: Fun & Easy Product Photography Tips to Boost Sales and Build Trust: Position your products to highlight key features and benefits Create consistent visual branding that builds consumer trust Use lighting techniques that make your products stand out Capture attention-grabbing images that stop the scroll Optimize product photos for various platforms and devices With these game-changing photography hacks, your product images become your 24/7 sales team—convincing shoppers to buy even while you sleep! 📸✨ Killer eCommerce photos build trust, stop the scroll, and make hitting that "buy" button irresistible. 🚀🔥 If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass . Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941 Learn more about Lyrik Fryer & WorkPlay Branding: LinkedIn: https://www.linkedin.com/in/lyrikfryer/ Website: https://workplaybranding.com/ Instagram: https://www.instagram.com/lyrik.fryer/…

Small Business PR

1
Email Mistakes Killing Your Open Rates (and How to Fix Them) w/ Michael Barber 35:50

5 weeks ago35:50

35:50

Massive changes are reshaping email marketing in 2024! From evolving privacy regulations to Apple and Google’s new email categorization rules and stricter spam filters, these updates are directly affecting your email open rates, click-through rates, and sender reputation scores. If you rely on email for lead generation, customer engagement, or sales, you need to stay ahead of these critical shifts. In this must-listen episode, we break down the latest email marketing trends, how to improve your email deliverability, and actionable strategies to boost open rates and increase conversions. Don’t let these changes hurt your sales—learn how to optimize your email strategy today! The Power of Email Marketing in 2024: What You Need to Know How email marketing gives you full control over customer relationships The 0.3% spam complaint rule and how to maintain a healthy email list Why cleaning your email list regularly is more important than ever Segmentation strategies that drive higher engagement The right way to repurpose content without devaluing your email list How AI Can Help Write Better Emails—If Used Correctly Email marketing is evolving fast, and staying ahead of these updates is crucial for maintaining strong open rates, engagement, and revenue. Don’t let privacy regulations, new email categorization rules, or stricter spam filters derail your success! 🚀 If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass . Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941 Learn more about Michael J. Barber: Website: https://michaeljbarber.com/ LinkedIn: https://www.linkedin.com/in/michaeljamesbarber/ Instagram: https://www.instagram.com/michaeljbarber/…

Small Business PR

1
3 Best AI Tools to Get Featured in the Media 13:07

6 weeks ago13:07

13:07

Are you a founder, expert, or small business owner struggling to get media coverage without breaking the bank on PR agencies? This comprehensive guide reveals the top 3 AI-powered PR tools that are revolutionizing media outreach in 2024. Whether you're looking to land press coverage, secure media interviews, or build journalist relationships, these artificial intelligence solutions streamline your public relations efforts. Ultimate guide to AI tools for PR success: Boost your media visibility & outreach How AI can enhance media outreach and press coverage Perplexity AI Replaces Google for PR Research & Media Targeting Using ChatGPT for follow-up emails and refining press pitches Claude as best AI Tool for Long-Form Content & PR Storytelling Leveraging AI to improve SEO, media mentions, and brand credibility Ready to get your name out there without draining your bank account on PR firms? These AI tools are total game-changers for DIY publicity. With a bit of practice and these smart assistants by your side, you'll be landing media coverage and growing your brand like a pro. No fancy agency required – just you, your story, and some AI magic to help you share it with the world. Time to get started! If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass . Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941…

Small Business PR

1
5 Simple Email Tweaks to Increase Sales w/ Anita Siek 27:36

7 weeks ago27:36

27:36

Struggling to turn your email marketing into actual sales conversions? In this episode of Small Business PR, copywriting expert Anita Siek reveals five powerful email copywriting hacks that can instantly boost your email open rates, engagement, and clicks—without sounding salesy or gimmicky. Learn how small tweaks in tone, structure, and psychology can transform your emails into high-converting sales tools. Whether you're in e-commerce, coaching, or service-based business, these actionable strategies will help you stand out in a crowded inbox. Unlock the Power of Psychology-Driven Copy to Boost Email Sales Why AI-generated email templates fail to connect with modern consumers The role of design thinking in crafting emails that grab attention and drive action The psychology behind word choice Simple yet powerful email tweaks: optimizing signatures, formatting for readability, and refining CTAs How to use curiosity-driven subject lines and pre-headers to increase email open rates Addressing objections within emails to eliminate hesitation and drive purchases How changing hyperlink colors can boost click-through rates Mastering email copywriting isn’t just about clever words—it’s about connection. By applying psychology-driven tweaks, refining your messaging, and infusing personality into your emails, you can turn simple messages into powerful conversion tools. Adapt to your audience’s behaviors, test what resonates, and use your brand’s unique voice to stand out in crowded inboxes. Shift your strategy from just selling to truly engaging, and watch your emails drive more opens, clicks, and sales. If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass . Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941 Follow Anita Siek on: Website (Wordfetti): https://wordfettigroup.com/ Website (Anita Siek): https://anitasiek.com/ LinkedIn: https://www.linkedin.com/in/anitasiek/ Instagram: https://www.instagram.com/anitasiek/ Apple Podcast (Brandfetti): https://podcasts.apple.com/au/podcast/brandfetti/id1464154049 Spotify (Brandfetti): https://open.spotify.com/show/25t0wDskK5z4wofCWFgM0A…

Small Business PR

1
Why Losing Followers is the Best Thing for Your Brand 14:06

8 weeks ago14:06

14:06

I’ve been shadowbanned again, and honestly? It doesn’t bother me. In this episode, I’m sharing why I’m embracing my core values, showing up authentically, and letting go of followers who aren’t aligned with my mission. If you’ve ever felt pressured to water down your message to stay “safe,” this episode is for you. Learn how to prioritize impact over approval, even when social media algorithms try to silence your voice. Discover how to stay true to yourself and grow your brand authentically in a world of digital noise. Personal branding, authentic marketing, and community alignment are key themes we’ll explore in this empowering episode. Key Insights on Embracing Personal Values, Authenticity, Community, and Redefining Success in Business The power of being unapologetic about personal values in business How societal changes and challenges are shaping business practices Why authenticity and self-expression are crucial in marketing Navigating shadow banning on social media and its impact on marketing strategies The role of community responsibility in building a strong business Evolving consumer expectations for authentic brand connections Redefining success to prioritize human connection and impact over financial metrics Encouragement to embrace unique stories and challenge conventional business norms Your authentic voice, story, and values are your greatest assets—powerful even in their imperfection. The more you show up unapologetically, the more your ideal audience will find and connect with you. This year, embrace the courage to speak up, build your brand, and create meaningful impact. Keep showing up, expressing yourself, and being radically you—the world (and the right opportunities) are waiting! If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass . Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941…

Small Business PR

1
3 Golden Rules for E-Commerce Brands 19:13

9 weeks ago19:13

19:13

If you own an e-commerce store or have just launched a product, understanding these three essential truths can make all the difference between staying stagnant and achieving rapid growth. Whether you're just starting out or scaling quickly, these actionable insights from our expert guest will help you drive more sales and grow your business. Here’s Must-Know Truths to Boost Sales and Scale Your E-Commerce Store Product pages are your sales team—optimize them to convert browsers into buyers. Utilize email marketing to nurture leads and upsell existing customers. Invest in retargeting ads to re-engage visitors who didn’t convert. Use tools like Google Ads and Facebook Pixel to track campaign performance and ROI. A/B test headlines, CTAs, and layouts to find what resonates best with your audience. Unlock more sales by truly understanding your target audience! Dive deeper than demographics—address their pain points, fulfill their desires, and align with their buying behaviors. Build a strong, trustworthy brand that turns shoppers into loyal advocates. Start implementing these strategies today—small, consistent steps can drive massive results for your e-commerce success! 🚀 Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE /PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season. If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass . Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941 Follow Susan Bradley on her socials: Ecommerce Roadmap Podcast: https://podcasts.apple.com/ph/podcast/the-ecommerce-roadmap/id1518194256 Instagram: https://www.instagram.com/socialsalesgirls/ Website: https://thesocialsalesgirls.com/…

Small Business PR

1
Why the Old Way of Marketing Is Dead (and What to Do Instead) w/ Veronica Romney 26:05

10 weeks ago26:05

26:05

The old way of marketing is dead—here’s what works now. In this episode, Veronica Romney reveals how Identity Marketing can help you build a loyal, purpose-driven tribe of buyers in a post-COVID world. Learn why transactional tactics no longer resonate and how to connect with your audience on a deeper level. If you're ready to create meaningful connections that drive business growth, don’t miss this episode! Harness the Power of Identity Marketing to Transform Your Brand Messaging Why traditional authority-based marketing no longer works post-pandemic How changing customer identities impact marketing strategies The difference between brand identity and identity marketing and why it matters The four-step framework of Identity Marketing: to define, validate, deepen, and personify your marketable identity How to use non-negotiables to clarify your brand’s values and connect authentically Build stronger connections and lasting loyalty with these identity marketing tips: adapt to your customers’ changing identities, test your messaging without wasting resources, and use non-negotiables to show what you stand for. Shift your marketing to focus on who your audience is, and watch your brand resonate like never before—because connecting with people always beats just selling to them. Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE /PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season. If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass . Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941 Follow Veronica Romney on:Website for Identity Marketing: https://identitymarketingbook.com/ Website for Veronica Romney: https://www.veronicaromney.com/ LinkedIn: https://www.linkedin.com/in/vromney/ Instagram: https://www.instagram.com/vromney/ Twitter: https://x.com/vromney YouTube (The Rainmaker Podcast): https://www.youtube.com/@vromney…

Small Business PR

1
3 Must-Haves to Boost SEO This Year w/ Laura Jawad 21:56

11 weeks ago21:56

21:56

Struggling to get your website noticed? With all the changes in tech, privacy, search, and AI, learn the 3 must-haves for improving your SEO and driving more traffic in 2025 with expert Laura Jawad. This episode breaks down simple, actionable tips to help you rank higher, reach your ideal audience, and grow your business. Tune in for easy strategies that deliver real results! Boost Your Small Business’ Online Presence with These 3 Essential SEO Strategies Conduct a quick audit to spot easy fixes like broken links and slow page speeds. Map out content pillars and clusters to build authority and create a clear strategy. Use strategic PR to build backlinks and a broader online footprint, balancing relevancy and quantity. Gain sustainable growth and better search visibility with these practical tips: audit your site for quick wins, structure content to enhance expertise, and use PR strategically for authentic backlinks. Optimize your business' SEO one step at a time—because starting, no matter where you are, is always better than waiting. Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE /PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season. If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass . Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941 Follow Laura Jawad on: Website: https://www.laurajawadmarketing.com Instagram: https://www.instagram.com/heylaurajawad/ SEO Kickstart Kit: https://www.laurajawadmarketing.com/smallbusinesspr Unlock 5 SEO checklists to help you optimize your website so you're bringing in more qualified leads and customers on autopilot. Grab your free guide here .…

Small Business PR

1
Why This Year Changed Everything For Me (Part 2) 16:55

12 weeks ago16:55

16:55

In this raw and vulnerable episode, I'm unpacking the biggest lessons from my last year - from using grief to heal my relationship with my immigrant mom, to finally breaking free from toxic "grow at all costs" hustle culture. We'll dive deep into why nonstop growth is killing our businesses (only viruses and cancer grow without rest), and how learning to embrace "enoughness" completely transformed both my business and personal relationships. If you're tired of the pressure to constantly scale and ready to build a more intentional, human-centered business, this conversation is for you. 5 Other Crucial Lessons Every Small Business Owner Needs for Success Healing yourself creates a ripple effect, impacting your relationships and the world. True richness comes from time, freedom, and presence, not just financial gains. Saying "no" more often leads to focused growth, better results, and prevents burnout. Tools and software help, but fast decision-making ultimately determines your business’ speed. Follow mentors and coaches aligned with your values, not just the loudest ones. Unlock personal growth and business success with these mindful strategies: heal from within to transform relationships, embrace simplicity for true richness, scale down to boost profitability, say “no” to stay focused, and trust authentic connections over shiny tools. Thrive by doing less, but doing it better! Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE /PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season. If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass . Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941…

Small Business PR

1
Why This Year Changed Everything For Me (Part 1) 21:38

13 weeks ago21:38

21:38

In this raw and vulnerable episode, I'm unpacking the biggest lessons from my last year - from using grief to heal my relationship with my immigrant mom, to finally breaking free from toxic "grow at all costs" hustle culture. We'll dive deep into why nonstop growth is killing our businesses (only viruses and cancer grow without rest), and how learning to embrace "enoughness" completely transformed both my business and personal relationships. If you're tired of the pressure to constantly scale and ready to build a more intentional, human-centered business, this conversation is for you. 5 Crucial Lessons Every Small Business Owner Needs for Success Embrace grief as a stepping stone for growth in your business journey. Build trust by listening and caring, not just solving problems. Focus on meaningful goals and sustainable growth, not endless hustle. Stop forcing outcomes; let what’s meant for your business come naturally. Let your authenticity shine through; customers can sense your energy. Boost your small business success with these simple, sustainable strategies: turn challenges into growth, listen actively, focus on meaningful goals, trust the process, and let your authenticity guide customer connections. Make your business thrive while staying true to your values! Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE /PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season. If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass . Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941…

Small Business PR

1
What Grief Taught Me About Business And Life 44:08

14 weeks ago44:08